DirecciónJob Number 23068383 Job Category Sales & Marketing Location W Ibiza, Carrer Ricardo Curtoys Gotarredona, 37, Santa Eulalia del Rio, Baleares, Spain VIEW ON MAP Schedule Full-Time Located Remotely?
N Relocation? N Position Type Management ABOUT THE PROPERTY The W Ibiza is located in Santa Eulalia, which is a short drive from Ibiza city’s popular high-end entertainment zone.
Santa Eulalia is a charming town with various new upper-upscale hotels opening in recent years. The hotel offers 162 rooms and suites and feature extensive F&B facilities with a signature restaurant, all day café with direct access from the boulevard, W Lounge, Wetdeck, Beach Club and Rooftop Bar, as well as Away Spa.
ABOUT THE BRAND Boldly coloring outside the lines of luxury, W turns the traditional notion of the extravagant hotel on its head.
Our irreverent attitude and taste for excess redefine revelry for the modern jet set. Our guests have a lust for a life less ordinary that drives them to demand more, experience it all, and hit repeat.
We share our guests’ passions, providing insider access to what’s new and what’s next. Moderation is not in our vocabulary and we know that lust for life demands more, not less.
W guests soak it in and live each day with a mantra : Detox.Retox.Repeat. If you’re ready to create the energetic W scene that is magnetic to everyday disruptors around the world, then we invite you to explore a career with W Hotels.
W is a destination, more than a hotel. An iconic lifestyle brand, offering guests unprecedented insider access to a world of Wow through contemporary cool design, fashion, nightlife, celebrities, and entertainment.
JOB DESCRIPTION The Director of Marketing will successfully strengthen the market position of W Ibiza, infusing all brand passion points and key differentiators, and implement market specific strategies in the areas of : 1).
Online marketing & social media 2). Event marketing / programming / W Happenings / client events 3). Brand activation 4).
Sales support 5). Promotion & activation of the Beverage & Food (B&F) outlets 6). Loyalty programs 7). Supporting Public relations activities 8).
Partnership marketing and Advertising A highly social person, the Director of Marketing will know who’s who’ and what’s happening where and when, have their finger on the pulse and be at the forefront of marketing trends.
You will also be responsible for ensuring that the Happenings in the W Ibiza are HOT, reflective of the W Brand and positioning the Hotel at the heart of the Ibiza scene.
Key Responsibilities Attract local scenes and establish global awareness of the hotel and brand from partners, press, guests and W talent.
Liaise with Public Relations Agencies to ensure effective communication is maintained in line with marketing strategy. Be ahead of the pack in social media activity, initiatives and exposure.
Continuously look out for PR activities and PR opportunities to gain significant exposure. Take responsibility for the delivery of the annual Marketing Planning process for the hotel and follow-up on the required budgetary guidelines.
Deliver specific hotel marketing projects such as direct marketing, production of sales collateral and advertising campaigns.
Ensure full compliance with all Marriott International Marketing standards & programs. Create conceptual strategies through key partnership and brand initiatives (i.
e. packages, b+f promotion). Coordinate the implementation of all brand packages and practices including special events and promotional opportunities at property level.
Maintain marketing and W Happenings calendars for the hotel. Act as marketing channel for information regarding the property’s specific need periods and coordinate information regarding the property’s seasonality and opportunities.
Assist with all public relations and promotional activities that support the needs of the hotel. This could include photo shoots, broadcasts, celebrity interviews and other specific events that require personal attention.
Also forge local partnerships and review opportunities for local level promotions and sponsorships to gain recognition and beneficial status within the community.
Lead the marketing team. Who are you Our W Ibiza Director of Marketing will be an experienced marketer who can lead both online and offline marketing initiatives with an innovative approach, driving revenues across all market segments.
Fluent in English (and preferably Spanish). The successful candidate will be a highly capable individual who can spread the word via their networks, and build core relationships with our local and international clients.
This individual will have a high energy, outgoing, dynamic personality and will be able to deliver on targets and ensure that the Hotel opens HOT!!! Here's some other things we are looking for in our DOM.
True Brand ambassador - breathe the W Brand - have affinity to the brand's passion points : Design, Music, Fuel & Fashion.
Strong local network or capability to efficiently build up strong local network with value for the hotel. Event management / organizational skills Capability to involve and partner with specifically the B&F team to assure on brand and efficient roll-out of events In-depth knowledge of Lifestyle Marketing.
Innovative, proactive, a project starter Sense of urgency / Speed to market Knowledge of hotel and competitive market. Ability to analyze data and establish appropriate action plans.
Are you the WHO who will WOW us and be part of our W Talent? Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture.
We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.
Boldly coloring outside the lines of luxury, W turns the traditional notion of the extravagant hotel on its head. Our irreverent attitude and taste for excess redefine revelry for the modern jet set.
Our guests have a lust for a life less ordinary that drives them to demand more, experience it all, and hit repeat. We share our guests’ passions, providing insider access to what’s new and what’s next.
Moderation is not in our vocabulary and we know that lust for life demands more, not less. W guests soak it in and live each day with a mantra : Detox.
Retox.Repeat. If you’re ready to create the energetic W scene that is magnetic to everyday disruptors around the world, then we invite you to explore a career with W Hotels.
