DirecciónAs a trusted global transformation partner, Welocalize accelerates the global business journey by enabling brands and companies to reach, engage, and grow international audiences.
Welocalize delivers multilingual content transformation services in translation, localization, and adaptation for over 250 languages with a growing network of over 400,000 in-country linguistic resources.
Driving innovation in language services, Welocalize delivers high-quality training data transformation solutions for NLP-enabled machine learning by blending technology and human intelligence to collect, annotate, and evaluate all content types.
Our team works across locations in North America, Europe, and Asia serving our global clients in the markets that matter to them.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and / or ability required.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. MAIN PURPOSE OF JOB The Marketing Specialist is required to manage their own, smaller, marketing campaigns and support the creation and delivery of large cross-channel marketing campaigns.
Implementing existing and new initiatives that drive opportunities through lead generation, and that leverage a variety of marketing channels.
A key focus is to reduce the gap between marketing qualified leads and sales qualified leads to increase average order value.
This role will involve working closely and collaboratively with the Marketing Manager, Marketing Director, the wider marketing team and other Welocalize stakeholders to ensure delivery of effective revenue generating marketing activities.
MAIN DUTIES
- Manage some campaign elements that form part of a larger marketing campaign for the Regulated / Localization / Adapt Worldwide audience.
- Assist colleagues with marketing campaign planning, implementation and execution for the Regulated / Localization / Adapt Worldwide audience.
- Work with the wider marketing team and other key stakeholders to assist in the development of the overall marketing strategy for the business.
- Track effectiveness of your marketing campaigns and report findings to contribute to overall reporting
- Assist with the organization around production of promotional materials, such as websites and collateral
- Create briefs for campaign-specific materials to support marketing initiatives
- Create marketing content including emails, case studies, presentations, ad copy, website copy and blogs
- Create digital campaigns that support the marketing strategy through social media, digital advertising, website landing pages, etc.
- Carry out market, industry and competitor research. Report back findings and make suggestions as to how they might impact future strategy and initiatives
- Analyze marketing campaigns result to assist in the improvement of future performance. Make suggestions for optimization
- Leverage the marketing tech stack to add value to campaign performance and measurement
- Work closely with stakeholders within the Sales and GSSO teams to support best practice within the wider Customer Success team
QUALIFICATIONS AND REQUIRED SKILLS
- Experience :
- 3+ at Marketing Executive / Assistant level
- Education :
- Bachelor's degree ( from a college or university in related field, or equivalent combination of education and experience
- Skills & Knowledge :
- An Understanding of Campaign Planning & Reporting
- Cross-channel marketing expertise to include content, digital, events, ABM
- B2B Marketing
- Desirable Skills :
- Asana or other project management tool
- Excellent knowledge of Office365 (PowerPoint, Excel, Word)
- Salesforce
- Pardot
- Google Analytics
Welocalize is committed to equal opportunities and in compliance with the General Law on the Rights of People with Disabilities, this vacancy is also available and we encourage those candidates who have a disability certificate (equal to or greater than 33%) to apply.
