Descripción
SEAT is the only company that designs, develops, manufactures and markets cars in Spain. Part of the Volkswagen Group, the multinational, headquartered in Martorell (Barcelona).
SEAT already offers the latest connectivity technology in its range of vehicles and is immersed in a process of global digitalisation of the company to drive the mobility of the future.
The Marketing communication department of Commercial area, needs to recruit a person to join its team as a Social Media Management .
The main responsabilities are :
- Steer the content strategy and its production for all brand's social media channels and brand territories. Liaise with external agencies and content production, Art an Postproduction teams to create assets.
- Manage possible social media crisis together with PR department and agencies involved.
- Amplify the brand through the social media channels executing paid media campaigns (own and paid channels).
- Supervise external community manager to respond to all requests and grow the quantity and quality of the community.
- Develop social media and campaign-specific KPIs and benchmarks to achieve and surpass brand goals and objectives. Report actionable insights and KPIs on a weekly and monthly basis.
Coordination of the agencies and social media analytics tool providers.
- Manage and optimize the annual social media content and paid media budget to maximize results.
- Guide local markets on the social media plans, conversation calendars and its deployment.
- Develop and deploy the overall social media strategy and content calendar to drive engagement and awareness. Coordinate and align this plan with internal departments.
Requisitos mínimos
Education
- Degree in Audiovisual Communication or similar.
- Master in Digital Marketing or Digital Communication
Languages :
Advanced English
Experience
- More than 5 years of experience in a similar position.
- Experience in planning, activation and monitoring of paid campaigns in social media.
- Experience running amplification campaigns via influencers, content creators and streamers.
- Experience in devising, developing and planning communication strategies in social media and content plans.
- Demonstrable experience in devising, developing and planning communication strategies on social networks : Instagram, TIK TOK, Twitter, Facebook, LinkedIN and YouTube.
At SEAT we are committed to creating a diverse and inclusive environment; creating equal opportunities and considering all qualified candidates without any kind of distinction.