DirecciónResponsible for defining and implementing country specific brand strategies, developed with the local cross-functional brand team, aligned with global and Region Europe brand strategy, and endorsed by local management.
Your key responsibilities :
Your responsibilities include, but are not limited to :
- Develops brand strategy, promotional campaigns & tactical plans within marketing budgets.
- Prepares content of Integrated Brand Teams and Launch Teams and Runs market research programs & market insights for responsible brand and monitors / anticipates market development.
- Responsible for execution, monitoring and analysis of the agreed tactical plans in order to ensure the growth of the brand(s)
- Lead the cross-functional local / regional brand Team, incl. coordination of Integrated.
- Product Strategy Plan and monitoring the execution of objectives. Lead the development of promotional activities in line with internal SOPs and Code of Conduct guidelines.
- Monitor and control brand budgets, forecasts and expenses and assess the marketing mix of the product to evaluate cost effectiveness and results.
- Identifies area market insights and opportunity via customer interactions. Executes central marketing activities as well as regional initiated marketing activities.
- Monitors product performance and external environment using appropriate tools and taking corrective action if required to meet business objectives.
- Building solid collaboration with the main scientific Societies and KOLs
- Leverage digital skills to boost omnichannel approach identifying innovative solutions to maximize customer engagement and experience.
- Enhance interface with Global and Region Europe Teams to influence and act as role country to shape critical strategic factors for the brand.
Hace 6 horas
