DirecciónKeenfolks is a global Integrative A.I. Agency that connects Business, Marketing & Prop Technology to deliver efficiency and growth to Fortune 500 companies.
We work with Merck Pharmaceutical, Coca-Cola, Johnson & Johnson, Reckitt, Danone, Nestle, Kellogg's, Royal Canine, Femsa & more brands in more than 40 markets worldwide.
Our vision is to become the leader in INTEGRATIVE A. I empower multinationals to grow efficiency and sales.
Our mission is to fuel GREATNESS to companies, individuals, and society through Human Centric A.I. Transformation.
So, what do we do exactly?
We create AI-first end-to-end global and local programs to help multinationals create new revenue business models, implement edge innovation, design experience, create tech strategy, lead business & digital transformation, implement Web 3 Strategy, accelerate sales and automation.
You can learn more about our service on our website.
Your Tasks :
- Work with business stakeholders from the marketing department, to understand their data needs and drive data-driven solutions across the organization.
- Implement and manage UTM parameters for tracking digital marketing campaigns across various channels.
- Set up and optimize pixels for accurate tracking of user interactions on websites and landing pages.
- Definition of measurement plans, collaborating with cross-functional teams to ensure proper tracking and data collection for digital marketing initiatives.
- Execute tagging strategies using Google Tag Manager and Google Analytics 4 to capture relevant data points.
- Develop reports and dashboards to evaluate performance of digital marketing efforts.
- Provide strategic insights and recommendations based on data trends and analysis.
- Monitor and analyze paid and social media campaigns to provide insights and recommendations for improvement.
Your Skills :
- Bachelor's degree in Marketing, Business Analytics, or a related field.
- Proven experience in digital marketing analytics, with a focus on setting up UTMs, pixels, and Tracking for paid and social media campaigns.
- Proficient in using Google Tag Manager and Google Analytics 4.
- Knowledge of BI tools such as Looker studio and Power BI.
- Strong analytical skills with the ability to interpret data and provide actionable insights.
- Experience with other analytics tools and platforms.
- Knowledge of SEO, web design and its impact on digital marketing performance.
Perks :
- Dynamic, young and international environment with +26 nationalities in our Barcelona office!
- Competitive salary and benefits package.
- Fun and creative work environment.
- Work from home flexibility (2 days at the office)
- Lunch, coffee and snacks at the office
- Short Fridays
- Regular team outings and social events.
- An entrepreneurial environment that encourages continuous innovation
- Company culture built on passion, trust and constructive freedom
- Career development and continuous opportunities to grow
YOUR ATTITUDE :
We believe in pushing our boundaries, we believe that innovation requires vulnerability and so, we take calculated risks.
Here at Keenfolks, we're constantly in search of greatness and never settle for just being good. We recognise and reward those that consider themselves to be change-makers and experimental in their approach, therefore, we're keen to connect with innovators someone that takes the learning in each experience, coupled with them having an entrepreneurial mindset.
DIVERSITY MATTERS :
Keenfolks is an equal employer. It is the policy of Keenfolks to give equal opportunities in career and development regardless of gender identity, gender reassignment, sexual identity, sexual orientation, marital status, race, color skin, ethnic origin, age, political view, religion, disability, pregnancy, maternity, paternity, life history, religion, neurodiversity, national origin, military service (veterans), persons with VIH and any other similar virus.
This policy is aslo aggaints to force and child labor.
We believe in true equality for all, and so, through our culture, corporate social responsibility, and day to day activities, we hope and strive to have a positive impact on today's society.
WANT TO KNOW MORE?
Follow us on LinkedIn & Instagram @the keenfolks to learn more about our culture & values!
