CoE Programmatic Manager

Description

Mission & Responsibilities

• Successfully managing day-to-day performance of campaigns across different DSPs including but not limited to DV360, Amazon and TTD.
• Able to ideate successful audience segmentation aimed at reaching a client goal.
• Able to execute optimizations aimed at exceeding KPIs; Set campaign "strategies", e.g. targeting, bidding, platforms, data usage, ideas, downstream client funnel optimization.
• Capable of analytical efforts to mine campaign, ad server, impression, and user data to identify optimization opportunities.
• Able to make compelling arguments based on data and results for more client data access.
• Working with agency team to develop best-in-class solutions based on available tech.
• Communicates day-to-day format, screen, inventory performance to clients and agencies as needed.
• Understands and can describe bottom up planning, how client goals and KPI’s to platform activation strategies / tactics across the funnel.

You will be closely working with

Global clients and account managers of our Media Services team.

This may be the right role for you if you may have

• 3+ years’ experience in an agency environment having managed the deployment of campaign tracking and measurement technologies would be preferred.
• 3+ years’ experience managing and leading teams.
• Minimum 6 years of experience in managing programmatic campaigns for large clients.
• Expert knowledge of digital programmatic buying with hands-on experience using demand side platforms for large-scale clients.
• Working knowledge of the holistic digital landscape : video, display, social, programmatic, and marketing analytics.
• Able to proficiently describe all possible KPIs and how they fit into the customer journey.
• Comfortable thinking strategically and analysing performance in a continually evolving, dynamic environment.
• Proficient in Excel, with demonstrated ability to organize and consolidate.

LI-CO1

Contract Type : Permanent

Permanent

Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination.

We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.