DirecciónOne of our clients is looking for a Social Media Copywriter to join its marketing team.
Your opportunity in the company
As a Social Media Copywriter at the company you will interact with the customers and promote the brand, events, products and services on social networks.
Social Media responsibilities as a Copywriter include creating content, updating their social media pages, responding to followers and tracking user engagement.
To be successful in this role, you should have excellent web content writing skills and experience advertising on multiple social networks.
Ultimately, you will ensure that the company maintains a strong online voice and brand consistent with their marketing goals.
Be a part of the the company Marketing Team where you will :
- Responsible for the website copywriting & content.
- Implement and execute social media communication campaigns aligned with marketing strategies.
- Support the Events team in external projects to help build brand awareness.
- Write, edit and publish engaging posts for various social networks, including Linkedin, Facebook, Twitter and Instagram.
- Optimize social media posts (language, tone, message) based on their target audiences behaviors.
- Select appealing images and videos to complement text.
- Update their social media pages with compelling company news.
- Coordinate with internal teams to create advertising posts (e.g. for events, open roles and product releases).
- Track and report on social media insights (traffic, engagement, shares, conversion rates).
- Apply advertising techniques to boost brand awareness, like promotions and competitions.
- Respond to questions and comments on their social media pages in a timely and accurate manner.
- Network with clients and hopitality industry professionals.
You have :
- 2+ years experience either within community management, social media, events or marketing.
- Proven work experience as a Social Media Copywriter or similar role.
- Hands-on experience using various social media platforms to advertise.
- Solid knowledge of SEO, keyword research and analytics tools (e.g. Google Analytics).
- Familiarity with online paid advertising.
- Ability to deliver creative web content (text, image and video)
- Excellent communication skills Spanish & English Portugues will be a plus.
- BSc in Marketing, Communications or relevant field.
