DirecciónDescription
Radisson Hotel Group is one of the world's largest hotel groups with ten distinctive hotel brands, and more than 1,160 hotels in operation and under development in 95+ countries.
The Group’s overarching brand promise is Every Moment Matters with a signature Yes I Can! service ethos.
People are at the core of our business success and future. Our people are true Moment Makers and together we bring the culture, spirit, environment and opportunities that empower you to be your best, every day, everywhere, every time.
Together, we make Every Moment Matter.
We are now looking for a Manager, CRM Global Customer Engagement to join our dynamic team here at Radisson Hotel Group!
We focus on you as a person, your skills, talents, and passion not only on your resume. Because mindset is what it’s all about.
And you can grow the rest with us. That's a promise!
What We Offer
We aim to be as good a place to work as we are to stay. That is why we offer a competitive compensation and benefits package, which includes :
- Special rates for our team members, and friends and families while travelling and staying in our hotels.
- We take our We grow talent, talent grows us culture belief to heart. With us you will benefit from a wide range of development offers supporting your learning & growth right from your onboarding.
This includes an individual development plan and unlimited access to more than +20K learning modules & programs through Radisson Academy.
Participate and live Responsible Business every day together with our team members in the hotel and in the local communities where we work on creating shared value, better futures and a better planet for all.
Main responsibilities of the role Strategic Marketing campaign activation & Member Experiences :
Together with central & regional marketing & Loyalty senior leads, define strategic initiatives for growth, acquisition, and member engagement through personalized CRM strategies.
Multi-Channel Direct Marketing :
- Recommend & activate marketing campaigns across direct channels (such as Email, App notifications, Web / App personalization, social retargeting etc..)
- Own the review, deployment and activation of lifecycle campaigns for loyalty and non-loyalty audience.
- Manage the creation of campaigns in support to guest engagement journeys, such as booking confirmation, pre-stay, post-stay communications.
- Together with the e-commerce team, recommend & maximize first party data activation via paid media.
- Be accountable for member base activation through 1-1 offers personalization (Offers definition, Engagement strategy, deployment through multiple channels.
- End to end responsibility on A / B testing strategy & direct channels media mix optimization.
- Develop and implement innovative digital experiences to maximize first party data value.
Budget Monitoring & Cost Optimization :
- Track & Monitor CRM deployment costs according to allocated yearly budget.
- Innovate and optimize cost-to-market for direct channels activation.
Data Privacy
Secure direct channels data collection & activation are in line with international data privacy regulation (GDPR, PIPL, CCPA)
Tools & Capabilities
- Support & recommend on tools and capabilities enhancement for campaign deployment automation and personalization.
- Play a key role as part of the core team in the successful launch optimize CRM capabilities.
Performance Tracking and Reporting :
- Track and report on campaign performance across channels, analyze results, identify gaps & opportunities, identify & implement optimization opportunities.
- Provide recommendations for potential content or process improvements.
Qualities We Are Looking For
- Flexibility and a positive, Yes I Can! Attitude
- An eye for detail
- Creative problem-solver
- Strong verbal and written communication skills - Fluent English essential
- Minimum 5 years experience in direct marketing activation atinternational level (Email, App notification, Personalization strategy) Fromstrategy definition to deployment cross channels.
- Strategic thinking and problem solving
- Analytical and data driven
- Project management and organizational skills
- Ability to work in a fast paced environment
- Clear understanding of data privacy
