Demand Generation Director

Join Us as the Director of Marketing and Demand Generation!

Are you a dynamic, results-driven professional with a passion for crafting and executing successful Demand Generation strategies?

Enghouse Interactive is seeking a visionary leader to join our global team. As the Director of Marketing and Demand Generation, you will play a pivotal role in driving impactful and measurable Demand Generation programs, overseeing cross-selling playbooks, and promoting alignment between Sales, Marketing, and Demand Gen teams.

Success in this Role :

• Delivering impactful and measurable Demand Generation programs and campaigns, generating qualified leads and pipeline for revenue generation.
• Overseeing the development of cross-selling playbooks.
• Driving cross-selling sales enablement across a global sales channel.
• Providing leadership in Product Marketing for a multi-product portfolio.
• Promoting alignment between Sales, Marketing, and Demand Gen teams.
• Engaging in frequent international travel to effectively manage global marketing initiatives.
• Managing a strategy that incorporates both global and regional campaigns and initiatives.

Key Responsibilities :

• Drive results across the Marketing and Sales funnel using a test-and-learn approach.
• Optimize the global team organization structure for continuous improvement and value delivery.
• Develop New Logo, Existing Customer, and Partner Demand Generation Strategies.
• Provide oversight for a team of regional campaign managers, content creators, growth hackers, and community managers.
• Manage a -figure budget and P&L.
• Leverage Pardot / Marketo, Salesforce, Google Analytics, and other Martech tools for program execution and success tracking.
• Collaborate on annual planning for Marketing & Demand Gen team objectives, financials, budget, and headcount plan.
• Lead Sales Operations, Marketing Operations, and Sales Enablement functions for improved sales success and cross-sales.

Experience :

• years of marketing experience with a proven track record of significant ROI on BB marketing investments.
• years of leadership and management experience overseeing a team of at least staff.
• Proven experience in driving demand gen programs.
• Proficiency with Salesforce, Pardot, Marketo, Google Analytics, Website Optimization, Paid Search, Lead Attribution, and other marketing automation and sales technology tools.
• Experience in executing marketing and demand gen strategies for the software applications industry.
• Excellent interpersonal and communication skills.
• Ability to assemble and interpret data, create executive summaries, and deliver actionable business insights.
• years of experience in the Telecommunications service provider market segment, OSS (Operations Support Systems), BSS (Business Support Systems), or VAS (Value Added Customer Experience, BPO, and Contact Center Industry Service).
• Openness to travel (%).

Don't miss this opportunity to shape the future of Demand Generation! Apply now and be part of our dynamic, global team.