DirecciónDescription
Job Summary
The Global Ad Operations Executive will join a team who is responsible for the correct set-up and implementation in ad servers and / or ad verification servers of digital campaigns for a wide range of large international clients managed within the Global Ad Operations Hub in Madrid, Spain.
With functions including the day to day trafficking of campaigns and client-side tagging, as well as troubleshooting or technical implementation issues, the role requires an excellent customer service orientation, supporting planning and trading teams to optimize campaigns and maximize results.
The role requires natural interest of understanding the overall set of ad technology platforms and interrelationship between them to provide with best in breed approaches and solutions to the digital tracking and optimization of digital marketing campaigns for our Global clients.
This will require daily interaction with internal teams such as digital media planning and analytics, external clients, and ad technology partners to ensure consistent and accurate delivery of all digital advertising campaigns.
Mission & Responsibilities
- Manage and traffic campaigns in different ad servers, mainly in CM, Sizmek and Adform
- Understand client advertising stack and data collection ecosystem
- Setup campaign in ad verification platforms (Double Verify, MOAT, Integral Ad Science)
- QA implementation of ads to ensure they meet publisher specifications and ad server requirements
- Troubleshoot ad or tag issues with publishers or ad tech partners
- QA specific naming conventions or other implementation standards applicable by client
- Understand client objectives and how the agency delivers media strategies to accomplish them
- Implement ad servers post activity tags aligned with the tagging strategy and data layer definition
- Provide custom client solutions to specific client tracking needs
- Generate, QA, and troubleshoot implementation of conversion tags
- Exposure to other marketing platforms (DSP, Social Platforms) to understand overall campaign set-up
- Liaise with internal teams (planners and traders) to provide with best-in-class tracking implementations
- Liaise with 3rd party companies to find solutions or troubleshoots issues (tag management, consent, analytics, trading teams, publishers, )
- Support on building different tools to run and optimize execution of internal processes
- Support media planning discussions regarding trafficking strategies and related measurement needs
- Support to keep knowledge base and client related documentation always up to date
- Stay aware of the latest technologies to improve agency offering
Experience
Minimum of 6 months experience in digital, analytics or advertising technologies
Soft skills & Competencies
- Knowledge and / or experience with ad servers is a plus
- Strong interest in technology in the advertising landscape
- Good level of the English language, both written and spoken
- Strong data-driven culture / analytical abilities
- Highly motivated and full of initiative
- Innovation and technologies oriented
- Team player who enjoys working in a collaborative, open environment
- Excellent customer service focus and client-centric orientation
- Strong communication skills
- Methodical, analytical mindset, well-organized, and detail-oriented
- Attention to detail
- Genuine curiosity to learn how things work
Technical skills (desirable)
- Basic knowledge of programming languages, mainly JavaScript and HTML
- Basic knowledge of project management software (e.g. JIRA)
- Broad understanding of other marketing platforms : DMPs, CDPs, CRMs
- Proficiency in Microsoft Office software
LI-CO1
Contract Type : Permanent
Permanent
Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination.
We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.
