DirecciónGlobal Digital Communications and Content Leader (m/w/d)
At a glance
Position:Global Digital Communications and Content Leader (m/w/d)
Primary locationWiesbaden (DEU), Germany
Schedule:Full time
Date Posted:02/14/2024
Job Number:R2048073
Additional Locations:
Philadelphia (PA, USA)
Midland (MI, USA)
Tarragona (ESP)
Houston (TX, USA)
Terneuzen (NLD)
Apply Now (https://dow.wd1.myworkdayjobs.com/ExternalCareers/job/Wiesbaden-DEU/Global-Digital-Communications-and-Content-Leader--m-w-d-_R2048073/apply)
Return to Job Finder
Description
At Dow, we believe in putting people first and we’re passionate about delivering integrity, respect and safety to our customers, our employees and the planet.
Our people are at the heart of our solutions. They reflect the communities we live in and the world where we do business. Their diversity is our strength. We’re a community of relentless problem solvers that offers the daily opportunity to contribute with your perspective, transform industries and shape the future. Our purpose is simple - to deliver a sustainable future for the world through science and collaboration. If you’re looking for a challenge and meaningful role, you’re in the right place.
About you and this role
Are you a creative and digitally talented communicator ready to lead the Global Digital Communications and Content strategy for two major Dow businesses?
We are currently looking for aGlobal Digital Communications & Content Leader(m/f/d) to shape the Global Digital Communications and Content strategy for the Polyurethanes (PU) and Industrial Solutions (DIS) businesses. This role has primary responsibilities for the effectiveness of digital presence across social media, dow.com (both product and corporate sites), strategic online channels, and SEOs/SEMs. In global content, this role is accountable for overall digital storytelling and editorial calendar on all owned channels, including content strategy and development. Across all digital channels, the role owns organic and sponsored content, analytics platforms, the smart use of analytics and data to improve channel performance and lead generation, and governance and Content management processes.
As we navigate the evolving landscape of B2B communications, we need a strategic digital practitioner who has demonstrated the use of digital and Content to generate leads, engagement, and reputation gains, and is excited to work with the team to use all tools and data available to positively impact business outcomes.
Reporting directly to the Global Communications Director for Industrial Intermediates & Infrastructure (II&I), you will be an integral part of our cross-functional team, working with colleagues around the globe.
The primary locations for this role will be inWiesbaden, Germanyor Midland, Michigan. However, we are also open to filling this role in Terneuzen (Netherlands) and will also consider other major Dow locations North America.
Responsibilities
Develop and lead strategy:Craft and execute a Global Digital Communications and Content strategies for PU and DIS, aligned with business and marketing growth strategy.
Drive implementation:Set clear milestones and annual goals to ensure successful execution of the digital strategy, guiding the team towards achieving our vision. Strategically deploy a team of agency partners to meet the communications goals, serving as focal point and managing budget and agency performance.
Enhance digital content for owned channels: Create and manage a strategic content calendar for PU and DIS, ensuring consistency of messaging across multiple markets. Represent the businesses on Dow’s Content Advisory Board, working with corporate and business representatives to help drive an integrated approach to storytelling across Dow’s communications channels.
Serve as Subject Matter Expert: Serve as subject matter expert and strategic advisor on all things that relate to Digital Communications, content and channels, providing counsel to business communicators and marketers on Digital Communications and Content strategy, value, channel use, and performance analytics.
Advance the digital transformation: Bring latest learnings, trends, tools and analytics and refresh how we use digital to influence business context, differentiate the Dow brand, and drive customer engagement.
Measure performance:Track and share performance analytics across all relevant sites and platforms, coaching the business Communications and marketing teams on insights to be gained and improvements to be made.
Qualifications
Bachelor’s degree with 8+ years of experience and proven track record in Digital Communications strategy, and program and channel management.
Exceptional copywriting and editing skills, coupled with a strength for creative storytelling.
Deep understanding of emerging digital trends, tools, and analytics
Ability to collaborate effectively across diverse cultures, functions, and time zones and successfully operate in a matrixed organization with minimal supervision.
Strong project management skills, capable of handling multiple projects simultaneously and meeting tight deadlines.
Inquisitiveness coupled with the desire to continually improve systems, platforms, processes, etc.
Proficiency in managing external agency partners.
Fluent in English and German or Dutch.
Additional notes
- Please be aware that we are not offering relocation and/or Visa support for this role.
Benefits – What Dow offers you
We invest in you.
Dow invests in total rewards programs to help you manage all aspects of you: your pay, your health, your life, your future, and your career. You bring your background, talent and perspective to work every day. Dow rewards that commitment by investing in your total wellbeing.
Here are just a few highlights of what you would be offered as a Dow employee:
Equitable and market-competitive base pay and bonus opportunity across our global markets, along with locally relevant incentives.
Benefits and programs to support your physical, mental and emotional well-being, to help you get the care you need...when you need it.
Competitive retirement program that may include company-provided benefits, savings opportunities, financial planning and educational resources to help you achieve your long term financial-goals.
Become a Dow shareholder through various employee stock programs.
Opportunities to learn and grow through training and mentoring, work experiences, community involvement and team building.
Workplace culture empowering role-based flexibility to maximize personal productivity and balance personal needs.
Global Paid Time Off (PTO) policies:
Paid time off for new parents (birthing and non-birthing, including adoptive and foster parents).
Paid time off to care for family members who are sick or injured.
Paid time off to support volunteering and Employee Resource Group’s (ERG) participation.
Join our team, we can make a difference together.
About Dow
Dow (NYSE: DOW) combines global breadth; asset integration and scale; focused innovation and materials science expertise; leading business positions; and environmental, social and governance leadership to achieve profitable growth and help deliver a sustainable future. The Company's ambition is to become the most innovative, customer centric, inclusive and sustainable materials science company in the world. Dow's portfolio of plastics, industrial intermediates, coatings and silicones businesses delivers a broad range of differentiated, science-based products and solutions for its customers in high-growth market segments, such as packaging, infrastructure, mobility and consumer applications. Dow operates manufacturing sites in 31 countries and employs approximately 37,800 people. Dow delivered sales of approximately $57 billion in 2022. References to Dow or the Company mean Dow Inc. and its subsidiaries. For more information, please visitwww.dow.comor follow@DowNewsroom (https://twitter.com/DowNewsroom) on Twitter.
As part of our dedication to the diversity of our workforce, Dow is committed to equal opportunities in employment. We encourage every employee to bring their whole self to work each day to not only deliver more value, but also have a more fulfilling career. Further information regarding Dow's equal opportunities is available onwww.dow.com.
