DirecciónWe are looking for a Marketing & Communication manager for IWC in Iberia, based in our offices in Madrid. In this role, you will be responsible for adapting the On/Off international Marketing & Comm. strategy while creating plans and actions adapted to our market. The position has 4 main pillars: strategy, brand awareness, trade marketing and brand management support & team management. It will play a key role in the success of the Brand, reporting to the Iberia Brand Director and working closely with the Commercial Department and Headquarters in Schaffhausen.
Candidates should be self-motivated, with a collaborative approach, being able to work across the organization and with different stakeholders outside our company. We would like to get in touch with people that is able to deliver under pressure in a fast-paced environment, without losing focus on the mid and long-term targets.
KEY RESPONSABILITIES
STRATEGY: Following global strategic guidelines, define & adapt marketing strategic plan for Iberia
- Together with the Brand Director, create the annual omnichannel marketing strategic plan for Iberia
- Implement our Client Experience in Retail and Wholesale
- Elevate brand perception while focusing on reaching sales target
BRAND AWARENESS: Define and execute the Event, PR and Media Plan, together with the PR/Media team & agency
- Lead the local digital Marketing & SoMe strategy
- Lead the local IWC events considering brand awareness, impact and ROI
- Animate our network of PR, ambassadors and VIP. Manages relationship with Press.
- Support our internal retail team with PR activities
TRADE MARKETING: Together with the Sales & Retail Manager define the trade marketing plan per account and Retail activation plan
- Set up and implement a Boutique Marketing plan.
- Define VM annual plan achieving excellence. Optimize visibility
- Together with the Sales Manager, builds development plans per each wholesale account
- Supports CRM campaigns in Retail and helps on the developing of CRM in Wholesale
- Oversees the Shop in Shops projects
- Analyzes ROI of every action and provides with insights and recommendations to the rest of the organization
- Training : Implements VM training program together with Sales & Retail Manager
BRAND MANAGEMENT SUPPORT & TEAM MANAGEMENT: Team managment, performance and profitability of the market.
- Responsible for the annual marketing budget and optimization of the Marketing & Communication investments (A&P + S&D + CAPEX)
- Produces regular reports for better management decision-taking on ROI, competitors & market updates
- Engages, develops and leads the Marketing & Communication team
YOUR PROFILE
Bachelors or Masters in BA, Marketing or a relevant field
Minimum of 5 years in an equivalent position
Experience in luxury preferred
Excellent interpersonal communication
Analytical & entrepreneurial profile that, creatively, seeks growth and identifies new business opportunities
Team player who enjoy developing others
Fluent in Spanish and English; Portuguese/French would be a plus.
