Marketing Research Specialist

Job Description

The role - what’s you day to day going to look like?

We are looking for an energetic and self-motivated Marketing Research Specialist to join our lead management team within our marketing department.

Your day-to-day activities will focus mainly on supporting marketing list building activities by ensuring CRM cleanliness, and identifying the most relevant leads within our target companies.

Essential Functions / Areas of Accountability :

Target Contacts’ Selection for Special Marketing Projects : Strategically select target contacts based on specified criteria using Salesforce, Zoominfo, and Apollo.

Contacts’ List Curation : Qualify and enrich contacts within a series of selected accounts. Integrate data from our CRM and external databases to enhance contacts’ profiles.

CRM Data Quality Assurance : Maintain and update leads, contacts, and accounts in Salesforce to ensure data accuracy and completeness.

Campaign Launch Preparation : Coordinate the timely preparation of all assets required for campaign launches. Define the entire cadence in advance, taking into consideration the messaging required based on the prospect's response.

Centralized Freelancer Management : Serve as the primary liaison for our external team of list curators and builders. Oversee the quality of their work to maintain consistency and effectiveness.

Data gathering and reporting : Collect campaign data results and generate weekly reports on the defined key metrics. Analyze email marketing metrics to identify trends and patterns, and provide recommendations for optimizing email copies.

Inbound Lead Management : Contribute to qualify and assign inbound leads to our Sales Development Representatives (SDRs) teams.

Qualifications

Requirements to succeed

• Data Management and Research Skills : Experience gathering data from various sources like Salesforce, Hubspot, Excel and / or Google Sheets, Zoominfo, and Apollo to identify target contacts.
• CRM Management : Experience in managing CRM systems, particularly Salesforce, to maintain data accuracy and integrity.
• Attention to Detail : Keen attention to detail is necessary to ensure accuracy in contacts’ profiling, data entry, and campaign asset preparation.
• Organizational Skills : Strong organizational skills are necessary for managing multiple tasks, deadlines, and stakeholders efficiently.
• Communication Skills : Effective communication skills are crucial for liaising with internal teams, external freelancers, and stakeholders.
• Adaptability : Ability to adapt to changing priorities and requirements in a fast-paced environment.
• Proactive and hands-on : You take initiative to tackle tasks head-on, actively seeking solutions and taking ownership of projects to drive progress and achieve goals efficiently.
• Self-motivated and self-directed : You seek advice when you need it, but you don’t need to be told what to do to move your job forward.
• Tech-savvy : You like to try new tools and learn how to use any new tool in depth with ease.
• Analytical mindset : You effortlessly extract quantitative reports from datasets and enjoy analyzing data to inform strategic decisions with confidence.
• Growth mindset : You embrace challenges as opportunities for growth, persistently seeking to expand your skills and knowledge to overcome obstacles and achieve continuous improvement.

Qualifications :

• Bachelor’s degree in Marketing, Business Administration or a related field.
• 2 years of relevant experience in market research, database management or any other related fields.
• Fluent English proficiency.

Additional Information

What we offer

• A friendly, diverse, and international team.
• You’ll have top-notch Private Health Insurance, fully covered by the company.
• 23 working days of holidays per year, plus the local public holidays.
• Indefinite Contract.
• Fridays we have reduced working hours. And every weekday during August.
• Tax relief / Retribución Flexible will also be available for you.
• We offer a discount with the amazing DIR gyms!
• We have a Referral policy with a very sweet Bonus scheme.
• We have a hybrid model, with a flexible start time.
• At the office, we offer fresh fruit, and a huge variety of different kinds of milk, coffee, thé, and cereals.
• We also host monthly after works and internal events with guest speakers that allow us to share good times together and learn something new!

A part of being B-corp certified, we are an equal opportunity employer and value diversity at our company. We encourage all applicants, regardless of race, religion or belief (if any), color, nationality, ethnic or national origin, gender, gender identity, pregnancy and maternity, sexual orientation, age, marital and civil partnership status, or disability status.

If you think this is the right move for you and you match the description, just apply! We'll get in touch with you for an interview if you are one of the selected candidates.