Media Buyer - 23110702

Join our client's team at the forefront of marketing, e-commerce, and cloud services. 100% remote company, founded a decade ago, with around 66 employees primarily in Europe.

Operating in the US, Canada, Australia, New Zealand, and the UK, they manage a portfolio of seven different websites. With an annual revenue of $13 to $15 million and a monthly advertising budget of half a million dollars, they're seeking a Media Buyer to lead and execute impactful media buying strategies.

Responsibilities :

• Manage the end-to-end Facebook advertising process, focusing on both creative development and media buying.
• Collaborate with designers and AI tools to create compelling ad creatives and copies.
• Work closely with freelancers and other team members to ensure the ads are profitable and scalable.
• Execute media buying strategies exclusively on the Meta platform.
• Take the lead in generating creative ideas and angles for ad campaigns.
• Be responsible for managing a budget of around $30,000 to as a minimum, with a focus on achieving a minimum 20% Return on Ad Spend (ROAS).
• Ensure ads align with the product's tight margin and deliver measurable results in capturing the right audience at the right time.

Creative Responsibilities :

• Generate creative ideas and angles for advertising campaigns.
• Work with designers and AI tools to bring creative concepts to life.
• Take the lead in creating ad copies and visuals.

Media Buying Responsibilities :

• Develop and execute media buying strategies on the Meta platform.
• Manage a budget of around $30,000, focusing on profitability and scalability.
• Achieve a minimum 20% ROAS for ad campaigns.
• Assess and analyze the performance of ad campaigns, making data-driven decisions for optimization.

Qualifications :

• 1-2 years of experience in Facebook advertising and media buying.
• Proven ability to manage a budget of at least $30,000.
• Experience in creating and managing ad creatives, preferably for tangible products.
• Familiarity with e-commerce and a preference for experience in selling physical products.
• Ability to navigate tight profit margins and deliver results in a direct response marketing environment.
• Experience in leveraging AI tools for creative ideation and execution.
• Smart, detail-oriented, and able to balance creativity with analytical skills.
• Humble, hardworking, and coachable.

Employment Terms :

• Full-time contractor position.
• 14 days of paid holiday per year (pro-rata).
• Sick leave covered.
• Flexible work hours for non-holiday-related personal appointments.

Application Process :

1) Intro call

2) Tech assessment

3) Client's Interview