Off Trade Sales Director Spain

About Us

As the world’s leading premium drinks business, we boast over 200 brands across 180 countries. Our mission is to collaborate, innovate, and elevate the consumer experience with our brands. We are a melting pot of passionate individuals from various backgrounds, dedicated to pushing boundaries and encouraging a brighter future. Our ambition knows no limits, and we invite you to join our journey ahead!

About the Role

We are on the search of a dynamic Sales DirectorOff Trade for Spain, who will lead our daring growth plans in the Spanish market. The successful candidate will be instrumental in crafting and implementing strategic plans to elevate our brands within the FMCG sector, focusing on the off-trade channel.

Reporting directly to the Spain Commercial Director, this role is pivotal in ensuring our brands not only thrive but dominate in the Spanish off-trade landscape.

Role Dimensions

• Full P&L responsibility of the DIAGEO portfolio for the Off Trade channel in Spain.
• Leadership and development of a senior sales team of NAMs & KAMs, encouraging a culture of excellence & innovation and growing his / her leadership beyond with the functions supporting the Off Trade Channel (Customer MKT, Comm. Finance, RGM, Supply, HRBP).
• Strategic formulation and execution of RTM strategies, ensuring efficient brand presence and performance.
• Cross-functional collaboration to drive sales capability, innovation, and operational excellence.

Key Accountabilities

• Strategic Leadership: Drive the strategic agenda for Off Trade in Spain, ensuring alignment with Diageo’s global vision and local market dynamics, specially the on / off hybrid customers.
• Team Excellence: Build, encourage, and lead an outstanding sales team; focus on talent development, performance management, and crafting a winning team culture.
• Revenue Growth Management: Optimize product mix, pricing strategies, and promotional activities to drive revenue growth and profitability.
• Market Execution: Ensure perfect execution in-store through our indirect execution team, ensuring product availability, visibility, and promotional efficiency to improve sales.
• Collaboration: Work closely with internal teams and external partners to drive alignment, innovation, and DIAGEO´s growth within TBA.
• Financial Skill: Handle budgeting, forecasting, and investment strategies to achieve financial targets and improve ROI.

About You

• Experience: A minimum of 8 years in commercial leadership roles within the FMCG sector, with a consistent track record in the off-trade channel.
• Leadership: Inspirational leader with outstanding team-building and mentor skills.
• Strategic Problem solver: Strong strategic planning and execution capabilities, with a keen eye for market opportunities and challenges.
• Financial Savvy: Robust financial competence with experience leading P&Ls, budgeting, and forecasting.
• Cross-Functional Agility: Demonstrated ability to work effectively across functions to drive business performance.
• Language: Native Spanish with proficient English.
• Qualifications: Bachelor’s degree or equivalent, preferably in Business, Marketing, or a related field.

Working with us

Flexibility

This is key to success in our business and many of our staff work flexibly in many different ways, including part-time and compressed hours. Please talk to us about what flexibility means to you and don’t let anything stop you from applying.

Diversity statement

Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.

We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the outstanding contribution each person brings.