DirecciónJob Purpose
We are looking for a Portugal Marketing Coordinator for Bridgestone Portugal. This position is located in our Madrid office.
Reporting to SWR Trade & Channel Marketing Coordinator and in line with BSEMIA strategy, will be responsible of coordinating and executing the marketing plan for Portuguese Market (BSPO) in full alignment with SWR Head of Marketing and BSEMIA Marketing Guidelines.
BSPO Marketing Coordinator will have a local and transversal role of marketing activities in the country, ensuring the proper implementation of Trade Marketing Plans and supporting the brand, digital, product & mobility activation activities.
Additionally Portugal Marketing Coordinator will be in charge of PR & Communication role, Developing and Managing the Communication plan in full coordination with SWR Communications & PR Manager under BSEMIA Guidelines.
Finally he / she will be responsible of controlling effectively the A&P resources, being responsible of the correct execution and follow up of the financial flow.
Key Responsibilities
- Increase BS & FS Brand Power by maximizing Brand Activation Platforms through Marketing Team support
- Effectively coordinate and execute Product Marketing Plan focus on supporting Value Creation (Mix) and new Product Launchings Boost
- Coordinate and Execute Trade & Channel Marketing plan both for Consumer and Commercial Products.
- Ensure Bridgestone Mobility solutions (Tire Solutions and related add-ons) successful development, implementation and scale up
- Coordinate and Implement the PR & Communication Plan. Internal Communications for Portugal team.
Required Capabilities
University degree in Marketing & Communication or University degree in Business Management and Administration
Marketing, Trade Marketing and Communications achievements proved in other areas of the company
- 5-8 years’ experience in Marketing, Sales & Communication (Not necessary Tire biz)
- Portuguese native, English and Spanish advance written & spoken
- Specific behavior / attitudes : Creative & innovative Challenger spirit Developing Vision Open to do things differently and change-oriented mindset Planning & organizing capacity Negotiation ability Leadership capacity Good communication ability Teamwork capacity Resilience and adaptation ability
