DirecciónE-commerce is both growing rapidly and redefining the way we shop and buy. In the online space, the Search Engine Results Page (SERP) are the new “digital shelf.”
HP is looking for growth-minded Marketplaces on-site Search specialists to join our team of in-house Search experts. The PPC expert will plan, implement, and evaluate growth strategies for HP on Amazon Advertising / Amazon Seller Central. This role will effectively communicate the impact of Paid Search within the platforms to the business. In this role you will be supported with a Planning function that charts the way for your delivery towards Paid Search campaigns. This role provides the right candidate with an ability to make your mark on this very visible and important role to the business.
You have a great chance of being a good fit if you are an autonomous and self-motivated digital marketer who thrives on data and analysis. We love working with specialists who blend smarts and ability to work seamlessly in a dynamic business. Prior experience within Amazon and other marketplaces PPC is essential.
This role will be a part of Regional Paid Search Team that operates at the intersection of Digital Marketing, E-commerce and HP’s category team. The successful candidate will play a strategic role in elevating Search coverage, Return on Ad Spend (ROAS) and, ultimately, market share for HP through the proactive and effective execution of product search engine advertising, and briefing Amazon Display teams for DSP onsite activations.
Primary Function -What a Marketplaces On-Site Search and Display does at HP:
We are looking for energy, teamwork, technical expertise, a willingness to educate and desire to elevate the performance not just of HP product, but our team.
Your primary focus will be to ensure the delivery of day-to-day Amazon Advertising activity, working towards set performance targets and ensuring that campaign implementation is in line with best practices, driving ecommerce success for your client. Managing the day-to-day delivery of Paid Search/Pay Per Click (PPC) campaigns includes but is not limited to strategy development, account setup, keywords selection and expansion, audience segmentations, negative keyword governance, website and category exclusions, ad creative (including writing, managing translation processes, testing ad copy and ad extensions), and landing page revisions.
Manage paid search campaigns across multiple marketplaces and ensure program specific coverage and ROI goals are being met.
Daily monitoring and analysis of all Paid Search advertising campaigns on the platforms of Amazon and other Marketplaces.
Generate detailed keyword research analysis for new & existing products using third-party tools.
Manage bids throughout the entire campaign, monitor and update daily budgets.
Activate and manage big media budgets, and multiple PPC / DSP campaigns within the marketplaces across our portfolio of products.
Maintain alignment with robust promotional calendar ensuring that ad copy and spend is consistent with site Worldwide goals.
Develop and maintain reporting on all levels of data from keyword to campaign for ROI and coverage metrics.
Provide recommendations and improve performance of Paid Search and Display campaigns andfor annual budget planning.
Analyse campaigns and translate anecdotal and qualitative data into recommendations and plans for revising the campaigns.
Must be able to present results as well as high-level trends and ability to gather insight from data and execute next steps accordingly.
Prepare and deliver on reports required by management, working closely with the country Search Planning function.
Spends 10% of the time developing new tests as part of a growth strategy.
Keep up to date with paid search best practices, bid management systems, keyword development tools and industry research.
Individuals who do well in this role at HP, usually possess:
Critical requirements
Bachelor’s degree or higher – Business and Marketing preferred.
At least 2 years of experience with Amazon Marketing Paid Services.
Understand key e-commerce events and seasonal trends that could impact the overall digital marketing industry.
Proficient with Search reporting tools (Kenshoo, Downstream).
Advanced Excel/Data handling capabilities and strong proficiency with PowerPoint.
Knowledge of both local (within their country/region) and global search engine trends.
Agency or Agency management experience.
Self-directed with a passion to continue to learn and grow, embracing the continuous improvement approach (define-measure-analyse-improve-control)
Ability to work with global teams across multiple time zones.
Very strong teamwork orientation.
An ability to think on your feet, move fast and bring your A-game to work every day.
Fluency in English.
Desired but not required knowledge or capabilities:
Amazon Marketing Services Certified, Google Shopping, Adwords, Google Adwords Certification.
Knowledge of paid search engine advertising tools (Google/ Bing/ Yahoo) and bid management systems (Adwords, DoubleClick, Google Analytics, Tag Manager etc.).
Multi-lingual capability a big plus (Italian, German, French).
Sustainable impact is HP’s commitment to create positive, lasting change for the planet, its people, and our communities. This serves as a guiding principle for delivering on our corporate vision – to create technology that makes life better for everyone, everywhere.
HP is a Human Capital Partner – we commit to human capital development and adopting progressive workplace practices.
Entity Sales and Services
#LI-POST
Equal Opportunity Employer (EEO):
HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).
