Senior Crm Manager E-Commerce Europe

YOUR MISSION

• Lead the CRM program for PUMA European eCommerce (25+ markets) to drive business results.
• Manage and develop the Jr. CRM Manager.
• Lead the relationship with our ESP and the referral program partner.
• Partner with the Global CRM lead to launch a membership / loyalty program for Europe.
• Drive initiatives to acquire new signups to our newsletter database and to improve the retention and engagement rates.
• Work with the extended marketing team to find opportunities to leverage first party data in campaigns on other platforms.
• Collaborate with Trade, Site Merchandising, Analytics and Content teams to understand business priorities and challenges, and provide opportunities for growth.

YOUR TALENT

• 5+ years of experience in a CRM role.
• Proven working experience in eCommerce, preferably retailer or agency.
• Ability to manage and lead a team.
• Ability to think strategically and enjoy getting your hands dirty at the same time.
• Strong commercial drive and analytical skills. Experience in Google Analytics is a big plus.
• Highly collaborative and have the ability to work within a cross-functional (international) organization.
• Fluent English skills, both written and verbal (a second language is a plus).
• Bachelor s degree in Business, Marketing or a related field.

SPEED & SPIRIT