DirecciónDescription
Do you enjoy a fast-growth business where you can affect customer experience at scale in one of the newest Amazon bets?
Amazon Freight is growing at triple digit rates as we scale this new product across Europe and we are hiring a Marketing Manager to lead our B2B Marketing Operations strategy. Come join the team and help us make history!
We are looking for a Marketing Manager who will be responsible for owning the Marketing Technology (MarTech) stack for the Amazon Freight Marketing team. This candidate will move between strategy and execution on a daily basis as we iterate and innovate how we recruit and enable our Amazon Freight customers. This candidate will influence and drive functional teams and individuals at all levels of the organization. Responsibilities will include lifecycle marketing program creation, partnering with key program stakeholders to adapt the core components of the EU marketing program based on specific marketplace dynamics.
Do you love solving complex problems with simple automated solutions? Do you like to think big but also dive deep into the details? Have you managed a website or marketing measurement and automation tools? Do you love to influence product teams and collaborate on roadmaps? Is quantifying business impact right up your alley?
Key job responsibilities
• Manage overall marketing technology eco-system (platforms, systems, tools) as systems expert and technical owner liaising with the Tech team and 3rd party providers when required
• Create a roadmap of marketing lifecyle programs to accelerate customer funnel across all customer stages. From Lead, Onboarded stage, to attrited stage.
• Manage lead capturing and lead conversion tools like Pardot, Marketo and Salesforce
• Create, manage and influence MarTech product roadmap and strategy
• Develop tools and capabilities to enable full funnel marketing attribution
• Co-ordinate with team of software developers to develop and manage website backend
• Manage marketing and candidate quality dashboards and spearhead lead generation machine learning tool
• Measure the effectiveness of user journey and marketing campaigns utilising A/B testing, web analytics and CRM software
• Build, maintain and optimize the marketing technology stack that improves and scales overall marketing function effectiveness, performance, and use journey
• Collaborate with sales operations on enhancing and troubleshooting issues with the lead management process and integrations with marketing automation platforms
• Ensure marketing automation best practices and capture feedback for platform and process enhancements; document and lead training for marketing automation processes, multi-stage automated program development, lead scoring architecture and management, and trigger-based programs
About the team
Amazon couldn’t deliver at pace without the Amazon Transportation Service (ATS) team, which sits at the core of Amazon's flywheel. As part of ATS, you’ll be welcomed into a key strategic and diverse team that plays a central role in our success. They are key to making Amazon more innovative and efficient.
We are open to hiring candidates to work out of one of the following locations:
Barcelona, ESP
Basic Qualifications
Relevant professional non-internship marketing experience, exposed to Marketing Operations
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience with test and learn, marketing optimization, and experimentation
Experience with A/B testing
Experience presenting metrics and progress to goal to senior leadership
Experience with Salesforce and/or Marketo
Preferred Qualifications
Experience driving direction and alignment with large cross-functional teams and agency partners
Experience designing and executing joint marketing plans with strategic alliance partners with global footprint
Experience building, executing and scaling cross-functional marketing programs
Experience with Sales Integrations and Salesforce reports
Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice (https://www.amazon.jobs/en/privacy_page) to know more about how we collect, use and transfer the personal data of our candidates.
