DirecciónAt Cornerstone, we believe that everyone has the potential to change the world. Our mission is to help organizations develop extraordinary people who deliver extraordinary results. We enable this through solutions that help connect people to great companies, keep people in touch with essential skill building, and enable people to continuously develop into the greatest versions of themselves to bring real results to both individual careers and the overall business.
Are you ready to take on a role that will impact Cornerstone's global success? We're looking for a Senior Product Marketing Manager who is a storyteller and can nail the overall positioning and activation of our products to hit our revenue targets. As a remote position, you'll be able to work from wherever you feel most productive.
Reporting to an Associate Director of Product Marketing, you will play a critical role in shaping the strategy, positioning, and messaging of our products and overseeing a team of product marketers.
If you're ready to dive in and make a huge impact at Cornerstone, we want to hear from you.
In this role you will...
Strategic Planning: Develop and execute comprehensive Product Marketing strategies that align with overall company goals and objectives.
Product Positioning: Define and refine the product positioning and messaging to effectively communicate the value proposition to target audiences and differentiate our products in the market.
Go-to-Market Strategy: Lead the planning and execution of go-to-market strategies for new product launches and product updates, including pricing, distribution, and promotion plans.
Market Research: Conduct in-depth market research to understand customer needs, competitive landscape, and industry trends. Translate insights into actionable strategies.
Content Strategy: Develop and oversee the creation of high-quality marketing collateral, including product guides, presentations, videos, and other content, to support sales and marketing efforts.
Sales Enablement: Collaborate closely with the sales team to provide them with the tools, training, and resources needed to sell products effectively.
Customer Insights: Gather and analyze customer feedback and data to continually refine product features and messaging.
Competitive Analysis: Monitor and analyze competitor products, strategies, and marketing efforts to identify opportunities and threats.
Performance Measurement: Establish and track key performance indicators (KPIs) to measure the success of marketing campaigns and product initiatives.
Cross-Functional Collaboration: Work closely with product development, sales, and marketing teams to align efforts and ensure a cohesive product strategy.
You've got what it takes if you...
5+ years of experience in Product Marketing, with a proven track record of successful product launches.
Exceptional analytical and strategic thinking abilities.
Excellent written and verbal communication skills.
Creative thinker with the ability to develop innovative marketing strategies.
Strong project management skills, with the ability to manage multiple projects simultaneously.
Collaborative and able to work effectively with cross-functional teams.
Proficiency in marketing software and tools (e.g., CRM, analytics, content management systems).
If you’ve got a background in learning, talent, or HCM software space, that’s a huge plus!
Desire to explore, create and test, with a passion for teaching others to do the same
Can collaborate with all levels of the organization and get buy-in from teammates, cross-functional partners, and senior leaders
Inspired to take “intelligent risks” to ensure we’re delivering best in class content, tools, tips, and experiences to the field
Always looking to streamline workflows and create efficiencies
Able to work independently, but also excited to collaborate
Equal Employment Opportunity has been, and will continue to be, a fundamental commitment at Cornerstone OnDemand. All qualified applicants are given consideration regardless of race, color, gender, age, sexual orientation, national origin, marital status, citizenship status, disability, veteran status, or any other protected class as provided in applicable Federal, State, or Local fair employment laws. If you have a disability or special need that requires accommodation, please contact us at careers@csod.com
