DirecciónWe are looking for a data-driven Technical SEO Specialist to join the Worldwide SEO COE (Center of Excellence) team to support HP.com Search Engine Optimization efforts. The Technical SEO Specialist will work closely with the Group Manager, Team Leads, Project Managers, Strategists, and other Technical Specialists to enable SEO best practices within HP.com web platforms via major and minor enhancements as part of Product development and agile Sprint cycles. In addition, this role will support website auditing and optimization path to maximize crawling and indexing of HP.com web pages by Search Engines.
Expected Responsibilities:
Validate SEO project requirements align to global standard operating procedures pre- and post-delivery
Work with dedicated Project Managers and Strategists to deliver web platform enhancements via cross-functional support
Routinely audit and compile website issues detrimental to SEO; size business case and prioritize to fix
Be a creative but flexible thinker with high technical acumen and the ability to garner cross-functional support in pursuit of holistic business solutions with evergreen value
Required to make data-driven decisions in an often fast-paced, fluctuating business environment
Take part in solving challenging SEO problems related to direct-to-consumer (DTC) ecommerce
Education and Experience Sought:
Bachelor’s degree in Business Admin., Communications, Computer Science, Marketing, or related fields
5 years minimum SEO experience in large enterprise environment with multiple business stakeholders
Proven track record of project management resulting in SEO product enhancements to support growth
Deep understanding of enterprise analytics platforms like Adobe Analytics or Google Analytics 360 e.g., user behavior and website engagement metrics, dimensions, segments, ecommerce and event tracking
Advanced expertise and knowledge of online space, including Search Engine trends and technologies
Advanced understanding of Google Search Engine Optimization best practices and webmaster policies
Highly knowledgeable about web languages like DOM, HTML, JavaScript, CSS, XML, and able to easily parse HTML elements within web page source code
Familiarity with enterprise SEO platforms like Ahrefs, BrightEdge, Conductor Searchlight, Searchmetrics, SEMrush, or seoClarity is a must
Familiarity with content management systems like WordPress, Drupal, Joomla, Adobe Magento is a must
Comfortable using productivity and collaboration applications to manage projects and tasks like Microsoft Office, Microsoft Teams, Google Workspace, Trello, Confluence, Jira, Asana, Smartsheet
Other Knowledge and Skills Sought:
Can-do, positive attitude and willingness to work in fast-paced team environment
Highly detail-oriented with proven project management and organizational skills
Ability to link roadmap projects and website enhancements to business results
Creativity and curiosity around project planning and process improvement
Strong analytical, problem identification and solving skills
Strong written and verbal communication skills
Equal Opportunity Employer (EEO):
HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).
