DirecciónJob Description
NextLink is looking for a Web Analytics Developer to jpoin our team servicing one of our global clients.
Responsibilities of the role :
Implement digital analytics solutions, focusing on the implementation of the Tag Management System (TMS), Web Reporting tool, and Web personalization tool.
Collaborate with business analysts to comprehend functional, tagging, and tracking requirements.
Partner with technical SMEs for solution designing.
Develop, customize, and troubleshoot events and tags in implementation environments.
Work in tandem with other technical team members on continuous development work.
Regularly audit data collection processes to ensure data accuracy and reliability.
Proactively recommend and implement new tools, features or best practices to enhance analytics capabilities.
Possess excellent collaboration, problem-solving, self-motivation, and analytical thinking skills.
Requirements
- Minimum 3 years of implementation experience with Web Analytics tools (e.g., Adobe Analytics, Adobe Launch, Google Analytics, Google Tag Manager).
- Minimum 3 years of hands-on experience implementing tag management systems (e.g. Adobe, Google, Matomo or Tealium).
- Proficiency in web development technologies (HTML, CSS, JavaScript) and Python programming language.
- Experience in quality checking analytics and 3rd party tags using developer tools such as Charles, or Chrome Dev tools.
- Stay up-to-date with industry trends, best practices and emerging technologies in the field of digital analytics and data architecture.
- Analytical mindset with a strong attention to detail.
- Ability to quickly learn and utilize new digital marketing platforms and internal processes.
- Fluency in English is required for communication & collaboration across teams globally.
