DirecciónBRAND MANAGER ULTRA-PREMIUM FRAGRANCES LUXURY
You will lead the launch and acceleration of the Ultra Premium brands and be responsible for developing and implementing the Iberia Marketing strategy, in alignment with the IBERIA financial targets and the Global marketing strategy.
RESPONSIBILITIES
As our Brand Manager Ultra Premium Fragrances in Luxury, you are responsible for Execution of Strong programs to reach Sales, Productivity and Financial targets for the ongoing year.
A position leaded with a well-rounded commercial and marketing professional with experience in the fragrance industry, a background in Ultra Premium distribution and license experience to lead and evolve the brands’ presence in the Iberia market, aligned to the broader strategies and objectives of the business.
Your main focus :
I / Develop footprint in ultra premium fragrances with the right retailers and sustainable business model
- Ensure Corporate Marketing alignment & licenses guidelines fit in all actions, ensuring consistency
- Do internal and external vibrating brand presentations.
II / Brand productivity and profitability through SKUs management, cost of goods optimizations, mix and budget optimization.
- Analyze sell-out and sell-in data to track goals, project results and have brand KPI’s under control.
- Leverage market insights intelligence : identify market, brand and consumer trends to make diagnosis and strategic proposals for the brand.
III / Create the national go to market strategies & presentations and present to retailer partners to obtain their buy-in as needed.
- Design and implement marketing and trade plans of the brands assigned.
- Implement the plans including POS execution- and track results to recommend on future actions in the market
IV / Support forecasting process. Work with the forecasting team and support the phasing of saleable and promotional items.
Forecast brand needs in terms of demand planning and ensure a proper Sales & Operations Process together with Supply Chain, Finance and Sales Departments.
/ Partner with Global on deep-dive market research, analysis, insights to develop long-term brand strategies and annual operating plans execution of key consumer engagement activities.
Lead Initiatives Launches (planning, point of sale execution, trade plan ) engaging all other functions involved in them (Influencer Marketing, Perfect Store, Digital, Sales, Demand Planning, Finance )
VI / Running daily reports
Running key business reports of the brands for decision making.
Our people make us who we are. They are the brightest minds bringing the boldest ideas to life every day. If you’re the kind of person who refuses to settle, if you want to think bigger, learn faster and go further than you ever thought possible we’d love to hear from you.
The team consists of Group marketing manager and you will work closely together with several departments such as (sales team, global trade marketing team, demand & planning local team, PR & influencer manager, finance).
All your colleagues are (passionate for the beauty industry and what they are doing).
You’ll get to work in a diverse environment with a team of professionals who are passionate about the work they do and know how to have some fun along the way.
YOU ARE A COTY FIT
You like to have strong attention to detail & an eye for luxury and the knowledge of beauty products / trends / social media and influencer programs.
As a Brand Manager, you have a minimum of 3 years of experience in this luxury Fragrance field or in Trade Marketing. You get energy from working in a fast-paced, diverse and international environment.
Other than that, you :
- Degree and / or Post-graduated in Business Administration
- Ultra Premium Fragrance expertise and knowledge of how to work with Licensed brands
- Transversal Leadership skills to lead projects among different functions
- Strong analytical skills, mainly applied in market database tools
- Digital business mindset & digital activity set management for brands.
- Familiar with NPD, Nielsen data for analysis and recommendation.
- Accountability experience for a full brand P&L
- Strong analytical skills, mainly applied in market database tools.
- Advanced usage on Microsoft office package, mainly excel.
- Comfortable in running different projects at the same time, resilient to changes and difficulties.
- High cooperation skills, empathy approach on relations and flexibility in completing tasks.
- Proactive attitude, solution provider mindset
- Creativity, Innovation & Intuition
- Proficiency level of English and Spanish languages
OUR BENEFITS
- As our Brand Manager Ultra Premium Fragrances in Luxury , some of the benefits you will A salary that matches your knowledge and experience
- Life and accident insurance
- Medical & Physiotherapy Service
- Employee assistance program
RECRUITMENT PROCESS
- A telephone / online introductory meeting follows.
- A first online / in-person interview
- A second interview
- You will receive a proposal with the terms of employment.
ABOUT COTY
Coty is one of the world’s largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skincare, and body care.
At Coty, we celebrate the entire human kaleidoscope and cultivate a culture of fearless kindness. Therefore, we are proud to be an equal opportunities employer.
We do not discriminate against any candidate or employee and strive to be an open, inclusive and diverse workplace where all employees can be their authentic self.
Join us in making over the world of beauty!
For additional information about Coty Inc., please visit www.coty.com / your-career .
