DirecciónContract - permanent
Location - Madrid
As a CRM Specialist Iberia will support the channels assigned in the execution of the CRM initiatives for the Spanish and Portuguese markets.
WHAT WILL YOU DO
- Plan and execute the activation of customer data to develop the CRM strategy and communication plan with specific focus on email and SMS for Iberia following Global, Cluster and local guidelines.
- Build weekly performance reports , benchmarks, data analysis and propose action plan to improve all KPI’s
- Plan and execute A / B tests in CRM campaigns to optimize results
- Develop the Data capture and client’s retention plan with special focus on stores
- Follow up of marketing automation activities and results
- Coordinate with the WEEU CRM Manager as well as the Marketing Manager the CRM activity
- Identify business opportunities in CRM area and design and execute an action plan
- Develop the loyalty program for Spain and Portugal to improve performance
- Coordinate and participate in transversal projects with other areas / departments
- Manage the CRM and loyalty budget
MORE ABOUT YOU
- Bachelor's degree or equivalent in Marketing, Digital, Business administration or similar
- Interest in lifestyle, jewelry, fashion, cosmetics, FMCG, digital
- 3 years of experience in a similar role
- Analytical profile with special focus in mastering excel
- Knowledge of customer data platforms (bloomreach, adobe, salesforce or similar)
- Commercial approach
- Team spirit
- Spanish & English mandatory, Portuguese and French is appreciated.
Did we get your attention?
We hope you got all your questions answered and feel confident applying for this position, however if you have more questions regarding the position, please contact :
Ksenia Thompson
Talent Acquisition Manager Western Europe
If you see yourself in the position and would like to become a part of Pandora’s future, please do not hesitate to apply.
We look forward to hearing from you!
We process applications on a continuous basis, which is why we encourage you to send your application as soon as possible.
You can also read more about Pandora on our corporate site .
Icing on the cake
You will be working out of our beautiful Office in Paris, established in and designed to unite and inspire our teams. Besides our beautiful interior design we are also proud of our LEED Gold Certification for Energy and Environmental Design.
This means that we use as few natural resources as possible and that we use them with respect. The result is a professional and dynamic space that is unique, comfortable and inspirational and delivers a true Pandora experience to anyone who works here or comes to visit.
About Pandora
Pandora is the world’s largest jewellery brand. The company designs, manufactures and markets hand-finished jewellery made from high-quality materials at affordable prices.
Pandora jewellery is sold in more than countries through 6, points of sale, including more than 2, concept stores.
Headquartered in Copenhagen, Denmark, Pandora employs 27, people worldwide and crafts its jewellery at two LEED Gold-certified facilities in Thailand using mainly recycled silver and gold.
Pandora is committed to leadership in sustainability and has set science-based targets to reduce greenhouse gas emissions by 50% across its own operations and value chain by .
The company is listed on the Nasdaq Copenhagen stock exchange and generated sales of DKK 23.4 billion (EUR 3.1 billion) in .
At Pandora, we believe that creating an inclusive and diverse workplace and reflecting societal diversity in our customer engagement is essential to delivering on our company purpose : to give a voice to people’s loves.
We dedicate ourselves to fostering, cultivating and preserving a culture of inclusion and diversity where everyone feels respected and valued
