DirecciónLI-EU
Accenture Song helps the world’s leading brands transform their customer experiences across the entire customer journey, including experience design, marketing, content and commerce.
We are disrupting the traditional agency landscape by bringing together the capabilities of a creative agency, business consultancy, and technology powerhouse.
We are looking for a Tagging Specialist.
Mainresponsibilities
Tagging of digital properties and campaigns to collect data for testing purposes from Google Analytics, Testing Tool (Adobe Target), Behaviour Monitoring Tool (Decibel), etc;
Implementation of third-party tags on digital properties for on-demand ad hoc media tool or partner integration.
- Mapping of best practices and monitoring of tag ingestion processes;
- Metric map definition for Google Analytics tagging and validation in production;
- Exploratory analyses within Web Analytics Data;
- Studies of new data sources and tools that add capacity to Client's digital analytics data;
Support the Analytics team in defining the dimensions and test metrics that should feed the Data Lake.
Skills, experience and qualifications required
Bachelor's degree or higher in a related field, such as digital marketing, web analytics, or data science.
2-3 years of hands-on experience in digital tagging and data collection
Proficiency in tagging digital properties and campaigns using tools like Google Analytics, Adobe Target, Decibel, and others.
Ability to implement third-party tags for media tool integration and partner collaborations.
Knowledge of best practices for tagging implementation and monitoring processes.
Ability to map out and optimize tag ingestion procedures.
Strong familiarity with Google Analytics, including metric mapping and validation in production environments.
Capability to define and maintain a clear metric map for Google Analytics tagging
Proficiency in conducting exploratory analyses using web analytics data to uncover insights and trends.
Ability to study new data sources and tools to enhance digital analytics capabilities.
Collaboration with the Analytics team to define dimensions and test metrics for data integration into the Data Lake.
Ensuring seamless data flow and integration within the analytics ecosystem.
A keen eye for detail to ensure accurate and precise tagging of digital properties and campaigns.
Ability to troubleshoot and rectify tagging issues promptly.
Technical proficiency in tagging and data collection tools and languages.
Familiarity with JavaScript, HTML, and other relevant technologies.
Implementing robust quality assurance processes to ensure accurate data collection and reporting.
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