DirecciónWe help the world run better
SAP Digital is one of the leading and most innovative teams in the company, aimed at delivering exceptional customer experiences in a scalable, speedy, and personalized fashion.
The purpose of the organization is to support the Customer Success board area with a broad range of services and methodologies across the customer journey to guarantee the acquisition of net-new customers and the successful adoption and expansion of our products.
Most importantly, helping more customers run better ultimately translates into a safer, cleaner, more connected, better enabled, and more equal world.
SAP Digital team prides itself not only on the outcomes, but on exemplifying our company values : Build bridges not silos, embrace differences, keep the promise, stay curious, tell it like it is, and live the leadership credo.
JOB PROFILE
The Digital Demand Management team is responsible for helping the Digital Hubs reach the right audience, at the right time, with the right message to turn prospects into customers who will benefit from high lifetime value from SAP.
As a Digital Demand Management (Senior) Specialist, you will collaborate with all stakeholders to deliver data-driven demand generation within the Digital Hub.
By driving the end-to-end demand chain, you will be helping to grow Line of Business footprint for Net New Names and Installed Base accounts across all Solution Areas, working with respective Partners & / or Account Executives.
KEY RESPONSIBILITIES AND TASKS
The Digital Demand Management (Senior) Specialist effectively executes new opportunities for growth within a target market with high quality pipeline detected by all sources of demand : Sales, Sales Development, Marketing & Partners.
This role will have 3 key areas of responsibility :
Area 1 : Identification and advisory of new growth levers and value delivery opportunities. Development of customized business development offerings.
Implementation of data-driven end-to-end demand discovery, planning, execution and steering process in alignment with all stakeholders.
Execution on new initiatives that drive growth and new sources of demand.
Area 2 : Responsibility for the day-to-day execution of the approved plans, coordinating the transformation program work streams including : solution and strategic industry growth plans, field services & ecosystem development plans, top accounts program, product localization, among others.
Area 3 : Management of several campaigns in parallel, leveraging data insights to steer and continuously improve Digital Demand execution.
To execute these responsibilities, it will be important to :
- Establish the key reasons for customers and prospects to leverage SAP’s technology to achieve strategic business objectives.
- Identify, foster and consolidate opportunities and campaigns across different teams and target markets.
- Leverage data and digital modalities to combine people and technology for best outcomes.
- Ensure that demand generation processes are in place and that business development best practices are followed.
EXPERIENCE AND LANGUAGE REUIREMENTS
- Bachelor's or Master’s degree in Business Administration, Marketing or comparable education
- Minimum 5 years of experience in Demand Generation or Inside Sales environment
- Preferably digital (remote) experience, specifically high volume customer facing experience
- High volume activity working environments, involving phone and a CRM / Contact Management System
- Analytical mindset and experience with data-driven decision-making
- Advanced understanding of Digital Demand campaign execution, digital content and campaign creation, productivity tools and related KPIs
- Strong project management and stakeholder management skills
- Excellent communication skills in English and German required
