DirecciónWith Paid Media being an important channel within our digital marketing mix, you will be tasked with shaping and executing the Paid Media strategy for our +10 EMEA markets.
Within the CE & MEA, Digital team, you will be the subject matter expert and go-to person for all things Paid Media.
In our Barcelona shared service center, you will be supported by and collaborate with a team of digital marketing professionals, working together with a wider marketing community covering +10 CE & MEA, countries, as well as the global media team and our global media agency.
Supported by our global media agency and broader marketing team, your responsibilities will be as follows :
- Oversee the planning, execution, optimization, and reporting of all Paid Media campaigns on search, social and display channels.
- Develop a comprehensive paid social strategy at regional level, aligning it with local country priorities.
- Collaborate with Paid Media team members in different regions to create global projects and facilitate knowledge sharing.
- Act as the primary point of contact for all Paid Media activities, externally for our global media agency and internally within the marketing teams.
- Cultivate and manage relationships with our Paid Media agency and other media partners.
- Ensure the seamless execution of the overall strategy, exploring optimization opportunities, and delivering regular reports to various internal teams.
- Provide thorough and insightful reporting on each campaign, extract key learnings, and apply them to future campaigns.
Paid Media Executive CE and MEA PageGroup SSC
The successful candidate is a digitally literate, pro-active, collaborative marketer with passion for technology and new media, ready to advance their career in an innovative and international environment.
The desired profile includes :
- 3+ years of Paid Media experience. Extensive prior experience with LinkedIn and Google Ads is a must.
- Ability to develop and execute comprehensive Paid Media strategies aligned with business goals.
- Experience in managing Paid Media budgets exceeding 50k per month is valued.
- Strong project management abilities, capable of leading initiatives with multiple stakeholders.
- Proficient in analytics and data-driven decision-making, with the ability to derive insights from campaign reports.
- Advanced knowledge of analytical tools such as Google Analytics and Power BI.
- Able to work with numbers, with a proficient grasp of Excel.
- Excellent oral and written command of the English language. Any other European language is considered a plus.
- Competitive salary
- Side benefits
- 2 days from home
- Career path
This employer is a corporate member of myGwork - LGBTQ+ professionals, the business community for LGBTQ+ professionals, students, inclusive employers & anyone who believes in workplace equality.
