Perfil buscado (Hombre/Mujer)
With Paid Media being an important channel within our digital marketing mix, you will be tasked with shaping and executing the Paid Media strategy for our +10 EMEA markets. Within the CE & MEA, Digital team, you will be the subject matter expert and go-to person for all things Paid Media.
In our Barcelona shared service center, you will be supported by and collaborate with a team of digital marketing professionals, working together with a wider marketing community covering +10 CE & MEA, countries, as well as the global media team and our global media agency.
Supported by our global media agency and broader marketing team, your responsibilities will be as follows:
• Oversee the planning, execution, optimization, and reporting of all Paid Media campaigns on search, social and display channels.
• Develop a comprehensive paid social strategy at regional level, aligning it with local country priorities.
• Collaborate with Paid Media team members in different regions to create global projects and facilitate knowledge sharing.
• Act as the primary point of contact for all Paid Media activities, externally for our global media agency and internally within the marketing teams.
• Cultivate and manage relationships with our Paid Media agency and other media partners.
• Ensure the seamless execution of the overall strategy, exploring optimization opportunities, and delivering regular reports to various internal teams.
• Provide thorough and insightful reporting on each campaign, extract key learnings, and apply them to future campaigns.
• Paid Media Executive CE and MEA|PageGroup SSC
The successful candidate is a digitally literate, pro-active, collaborative marketer with passion for technology and new media, ready to advance their career in an innovative and international environment.
The desired profile includes:
• 3+ years of Paid Media experience. Extensive prior experience with LinkedIn and Google Ads is a must.
• Ability to develop and execute comprehensive Paid Media strategies aligned with business goals.
• Experience in managing Paid Media budgets exceeding 50k per month is valued.
• Strong project management abilities, capable of leading initiatives with multiple stakeholders.
• Proficient in analytics and data-driven decision-making, with the ability to derive insights from campaign reports.
• Advanced knowledge of analytical tools such as Google Analytics and Power BI.
• Able to work with numbers, with a proficient grasp of Excel.
• Excellent oral and written command of the English language. Any other European language is considered a plus.
PageGroup SSC Barcelona
• Competitive salary
• Side benefits
• 2 days from home
• Career path