DirecciónDescription
Scopely is looking for a Performance Marketing Manager to join our User Acquisition team in Barcelona on a hybrid basis! At Scopely, we care deeply about what we do and want to inspire play every day - whether in our work environments alongside our talented colleagues or through our deep connections with our communities of players.
We are a global team of game lovers who are developing, publishing and innovating the mobile games industry, connecting millions of people around the world daily.
The User Acquisition team is focused on driving player growth and efficiency across various digital marketing channels. The teams are based in Europe and the US.
The UA team’s mobile advertising ecosystem is an always-changing, rapidly growing world, and at Scopely, you'll play a key part in our next big leap in user growth.
Our mission is to make experiences that our players love and keep coming back to time and time again. What You’ll Do
- You will work with the Dice franchise (Yahtzee with Buddies & Dice with Buddies)
- Independently manage significant Performance Marketing budgets across multiple channels to maximize games’ growth and profitability
- Strategize, execute and continually optimize mobile campaigns on every critical mobile platform, including Meta, Google, TikTok, Ad Networks, DSPs, CTV, Influencer marketing, and much more
- Locate, negotiate and develop creative and innovative solutions for user acquisition
- Grow and manage marketing partnerships for UA efforts across the globe
- Design and execute A / B & multivariate testing and present results to related teams
- Contribute winning ad creative ideas and run creative testing, working closely with Marketing to execute on breakthrough creative strategies to attract new users
- Work cross-functionally with product, ad monetisation, data, and creative teams to grow the portfolio and business through full-view lifecycle marketing
- Be an expert in UA with key knowledge
- Raise flags for future potential issues that might arise if we continue on course or due to expected changes based on our current methodology
- Proactively source new partners to diversify portfolio
What We’re Looking For
- BA or BS degree, preferably in Economics, Mathematics, Marketing, Finance, Business Administration or a related field
- 3-5 years of experience in media buying / user acquisition / Performance Marketing
- Strong understanding of funnel conversion metrics, retention rates and LTV predictions
- Looks for external emerging trends and ways to diversify and test new strategies across UA, ASO, Organic channels. Ideally has expertise within brand and desktop marketing
- Responsible for collecting and sharing project status and feedback to key stakeholders
- Proven ability to effectively communicate with cross functional teams
- Hands-on experience with Facebook Ads and / or Google Ads is a plus
- Strong analytical skills and attention to detail
- Strong proficiency with Excel required, SQL is a plus
- Being fluent in English is required for this role as we have a highly diverse and global business
