DirecciónWhat if finding what you need was as easy as just asking?
Businesses run on knowledge, but every day, businesses miss opportunities through inaccessible, undocumented knowledge. Starmind's patented Artificial Intelligence connects people to colleagues with expertise, to solve critical business problems in real-time.
No matter what language or what part of the world - Starmind's AI breaks down silos of all types, to help :
- Accelerate R&D and innovation processes
- Increase win-rates on large, critical sales
- Reduce operating overhead in shared service centers
We have a diverse and open-minded team with 20 different nationalities. We are backed by some of the best VC investors in Europe and now operate as a profitable business - making us indefinitely sustainable, fuelling our own further growth ambitions and expand our team with passionate people with various experiences, talents, and diverse backgrounds.
Do you have the skill and the drive to transform the way the world works?
Watch this video to find out how Starmind works!
What You Will Do
- 3+ years of experience in B2B paid marketing with at least 1 year of experience focused on account-based marketing (ABM) including building strategy, managing media and sales / marketing alignment.
- Develop the paid media strategy and launch high-performance paid campaigns (awareness, demand generation and nurturing) across advertising platforms with a focus on social media.
- Take on the subject matter expert role in paid media - provide recommendations and best practices towards framing new campaigns and optimizing live ones to achieve the best results and ROI on paid investment
- Maintain and optimize existing campaigns, with regular reporting of performance against goals
- Create and manage remarketing audiences across all paid media platforms
- Manage the paid media budget, both in terms of allocation and optimize results towards achieving business KPIs
- A strong understanding of Account Based Marketing (ABM) campaigns : implementing, executing and measuring ABM 121 & 1 : Few campaigns.
- Regularly test and implement advanced approaches and tactics related to platform management, campaign targeting or budget optimization.
- Develop ad assets aligned with brand (landing pages, banners and ad copies) Implement A / B and multivariate testing of ad copies, banners and landing pages
- Report and track cross-platform campaign performance (via Google Analytics, Hubspot, or other tools) to take a data-driven approach to analyze, optimize and improve campaign performance
- Cross-team collaboration : Working closely with Sales, Account Management, Product and Content to share learnings and keep up-to-date with market and customer needs
Who You Are
- Experience rolling out an ABM strategy
- Experience targeting B2B decision-makers in enterprise organizations is essential
- A flair for reporting and Excel. You can analyze large data sets and are comfortable with all the important Excel functions like sorting, filtering, VLOOKUP, concatenations and pivot tables.
- Excellent problem-solving skills. You have experience delivering results and know how to plan and execute accordingly.
- Experience in international, enterprise customers
- A driven and self-starting personality. You hunger for continuous self-improvement and development as you grow in this role and with our business.
- Excellent level of English, both written and spoken
We'd especially love to speak with you if you've :
- You have created ABM marketing strategy from scratch
- You have knowledge in Pharmaceutical, Healthcare or Lifescience, CPG specifically in the R&D space
- You have worked with ABM-relevant software & analytics such as 6sense, Demandbase or Terminus
- You have created social media campaigns
The Bounty
- Being part of a dynamic, young company where input is welcomed and acted on.
- Collaborative and supportive work culture fostering innovation and creativity.
- Working in a multicultural environment with some of the most talented people in the market.
- Being granted a high level of personal responsibility and independence.
- Possibility to have impact at a large scale, impacting the daily work of thousands of employees.
- Global WeWork membership.
- Hybrid working environment (3 days min in office - Tues-Thurs).
- A competitive salary package and further benefits (e.g. Private Healthcare, Pension, Time Away, Flexibility & Convenience, Family Time, Personal Growth).
How to Apply
If you are passionate about enterprise sales, possess strong research skills, and thrive in a dynamic environment, we would love to hear from you! Please submit your resume and a personalized cover letter outlining your experience and why you would be a great fit for this role.
