DirecciónResponsibilities
- Define longer term marketing objectives and strategy, develop go-to-market plans for new games and live services.
- Conduct market research and translate insights to inform the roadmap and marketing strategies that have positive impact on the business.
- Be a strategic marketing partner and voice of the player to studio leadership throughout the product lifecycle.
- Monitor mobile market trends and the competitive landscape and be the voice of the player and the market to the CFX team.
- Lead and influence a team and agencies (creative, UA, Platform Partners, Social, Influencer, PR, ASO, Brand)
- Brief all partners on marketing strategy, positioning, and messaging and approve assets to ensure brand consistency.
- Partner with the Creative team on marketing asset development.
- Collaborate with Analytics to build accountability (targets, experiments) that input into product performance expectations.
- Produce campaign post-mortems to highlight insights for Growth & Studio team.
- Partner with finance and operations on budget management for brand programs.
- Manage marketing campaign calendars, asset deliveries, and messaging for target audiences.
- Work in partnership with ASO to test and implement improvements across app stores.
Qualifications :
- Bachelor's Degree or equivalent in business or related field
- 5+ years of experience in mobile marketing, Product Marketing, and brand marketing
- Analytical marketer who can translate data into actionable insights
- Experience managing a cross-functional team
- Integrated Marketing experience including paid, owned, and organic channels.
- Project management skills
- Experience with influencer marketing
LI-Remote, #LI-Hybrid, #LI-Onsite
FlexibleWork
About Electronic Arts
Everything we do is designed to inspire the world to play. Through our cutting-edge games, innovative services, and powerful technologies, we bring worlds with infinite possibilities to millions of players and fans around the globe.
We’re looking for collaborative and inclusive people with diverse perspectives who will enrich our culture and challenge us.
We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support our people through every chapter of life.
We provide comprehensive benefit packages and support for a balanced life with paid time off and new parent leave, plus free games and so much more.
Our goal is to provide a safe and respectful workplace that empowers you to thrive in both work and life.
Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law.
We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.
