Retail Marketing Specialist B2B

Retail Marketing Specialist B2B

We are seeking a dynamic and results-driven individual to join our team as Retail Marketing Specialist B2B in Godoyear beria.

This role is pivotal in ensuring retailer satisfaction and retention, as well as driving Sell-in Share. If you have a passion for retail, interior and exterior design, and excellent communication skills, we want to hear from you.

Responsibilities :

1. Deploy New Corporate Identity :

• Implement new Corporate Identity in both existing and new stores.
• Oversee interior and exterior design enhancements to align with brand standards.

2. Dealer Communication :

• Manage intranet and newsletters for effective communication.
• Establish a repository for advertising assets, ensuring easy access for retailers.

3. Franchise Conferences :

• Plan and execute local and regional conferences to enhance retailers engagement.
• Coordinate logistics, agenda, and activities to create impactful events.

4. Local Franchise Events :

• Organize store openings, jubilees, and local retailer tuning events.
• Foster a sense of community among retailers through local events.

5. Sell-in Promotions and Loyalty Programs :

• Develop and implement effective sell-in promotions and loyalty programs.
• Monitor the ROI of campaigns and provide recommendations for improvement.

6. Merchandising and Clothing Programs :

• Oversee merchandising initiatives and clothing programs to enhance brand visibility.
• Collaborate with retailers to ensure consistent brand representation.

7. ROI Analysis :

• Analyze the ROI of sell-in campaigns and promotions.
• Provide data-driven recommendations for optimizing future initiatives.

8. Franchisee Satisfaction Survey :

• Manage the annual retailers satisfaction survey.
• Identify areas for improvement and implement strategies to enhance satisfaction.

9. Customer Administration :

• Oversee customer administration processes to ensure seamless operations.
• Collaborate with relevant teams to address customer-related issues and improve service.

Qualifications :

• Bachelor's degree in Business Administration, Marketing, or a related field.
• Proven experience in retail, event planning, and marketing.
• Strong communication and interpersonal skills.
• Analytical mindset with the ability to interpret data and make strategic recommendations.
• Detail-oriented and organized, with the ability to manage multiple tasks simultaneously.
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