DirecciónEmpowering people, creating technology.
Responsibilities :
Lead our Social Media and digital campaigns, the media targeting strategies and bring them to live to create unique user experiences for our brands around the globe
Lead a team with two direct reports and the internal transformation to full funnel omnichannel with your focus on Social Media
Implement brand-related activation and influencer campaigns for Digital and for Social Media
Establish global media guidelines and playbooks for Social Media, influencers and embed them into the overall media mixture
Be accountable that social and digital campaigns are mirrored on the master website & web
Drive analytics (A / B testing, reporting, KPI Dashboard) to highest ROI in Organic and paid Social, as well as with Influencers
Qualifications :
More than 5 years of relevant professional experience in consumer marketing
Degree in Economics / Business Administration with focus on Marketing
Proven Track record in digital marketing, media management and ideally SEO
Ability to think in brands, digital trends and the changes of consumers journeys
Strong analytical, communicational and interpersonal skills
Willingness to travel (10-20%)
