DirecciónDescription
Scopely is looking for a Performance Marketing Sr. Specialist to join our User Acquisition team in Barcelona on a hybrid basis!
At Scopely, we care deeply about what we do and want to inspire play every day - whether in our work environments alongside our talented colleagues or through our deep connections with our communities of players.
We are a global team of game lovers who are developing, publishing and innovating the mobile games industry, connecting millions of people worldwide daily.
The User Acquisition team is focused on driving player growth and efficiency across various digital marketing channels. The teams are based in Europe and the US.
The UA team’s mobile advertising ecosystem is an always-changing, rapidly growing world, and at Scopely, you'll play a key part in our next big leap in user growth.
Our mission is to make experiences that our players love and keep coming back to time and time again.
What You’ll Do
- You will work with the DICE game
- Manage significant performance marketing budgets across multiple channels to maximize games’ growth and profitability
- Strategize, execute and continually optimise mobile campaigns on several critical mobile platforms, including paid social, DSP, reward channels, etc
- Measure, report, and communicate acquisition performance KPIs, working with external partners & key internal leaders to rapidly iterate on UA spending decisions
- Design and execute A / B & multivariate testing and present results to related teams
- Contribute winning ad creative ideas and run creative testing, working closely with Marketing to execute on breakthrough creative strategies to attract new users
- Work cross-functionally with product, ads, data, and creative teams to grow the portfolio and business through full-view lifecycle marketing
What We’re Looking For
- BA or BS degree, preferably in Economics, Mathematics, Marketing, Finance, Business Administration or a related field
- Minimum 2 years of experience in media buying / User Acquisition / performance marketing
- A hunger to be at the forefront of the mobile advertising space and the mobile app market
- Strong analytical skills and attention to detail
- Strong proficiency with Excel required, SQL is a plus
- Proven ability to effectively communicate with cross-functional teams
- Prefer candidates with direct previous experience in mobile User Acquisition. Hands-on experience with MMP, Facebook Ads and / or Google Ads is a plus
- Strong understanding of funnel conversion metrics, retention rates and LTV predictions preferred
