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ROLE DESCRIPTION
The Data & Tools Specialist defines the data and tool landscape and roadmap for demand management & generation. In this role s / he will ensure that account and contact data meet high quality standards and existing and new tools meet the business requirements in accordance with global and regional guidelines.
Additionally, s / he will define the campaign support services and processes based on this data and tool foundation and orchestrate service delivery.
The candidate should have an innovative mindset and be able to apply it to solving day-to-day problems in data and tool usage.
A deep understanding of the end-to-end demand management & generation processes and tasks is required to be able to suggest process improvements and drive innovation.
About the team
The EMEA Midmarket Team (MM) is one of SAP’s fastest growth areas, particularly in the Cloud. Our goal is to accelerate SAP s market share in MM, and the purpose of the Demand Intelligence Team (DIT) is to support our Business Development & Sales Teams to engage with prospects.
The DIT delivers the data, tools, and process foundation for them to engage the right prospect, at the right time and with the right message.
We also analyze execution and results to provide insight for continuous improvement and steering. We are an international, diverse, and dynamic team located in SAP’s Barcelona Digital Hub with its multicultural and innovative environment.
EXPECTATIONS AND RESPONSIBILITIES
In collaboration and alignment with the other team members, expectations and responsibilities will include to a varying degree :
Defining the Data & tool landscape and roadmap for demand management & generation
1st level tool and change management support via user and stakeholder communities
Driving data and tool innovation aligned to business and compliance needs
Project management of data, tool, and technology projects including planning, implementation, roll out, and adoption
Driving continuous data quality improvement
SPOC for 3rd party data, tool or service providers
Driving standardization and continuous improvement of data and tool usage in Demand Management and Execution, for both self-service and central service delivery
Design and orchestration of campaign support services by Digital Demand Associates (DDAs)
PREFERRED EXPERIENCE, SKILLS, AND BEHAVIOR
Based in Barcelona, Spain (mandatory)
Fluent in English (mandatory), any other EMEA language is a plus
University degree in Business Administration, IT, Digital Transformation or similar disciplines
2-3 years professional experience in B2B Demand Generation, sales, and / or sales operations
Experience with customer segmentation, profiling, and engagement tools (e.g. Modelyzr, Crystal Record, D&B Hoovers, ZoomInfo, Outreach) and understanding of end users’ needs & challenges
Experience in tools & market analysis, driving enablement & adoption programs and / or project management
Interest in data, tools, and new technologies
Growth mindset : drive to learn and excel, curiosity, agility, execution driven, and ability to work both independently and as part of a team
Business acumen : networker, customer focus, excellent communicator with the ability to listen, identify and prioritize stakeholders’ needs.
What's in for you?
World class training & development in the areas of professional growth and product knowledge.
Constant learning and knowledge sharing with some of the best complex selling professionals in the industry.
Chance to work in a dynamic, fun and challenging environment, where you we will make sure you reach your full potential!
Check the video of our Office in Barcelona :
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