Digital Analytics Specialist

Perfil buscado (Hombre/Mujer)
Analytics is a key area that needs support in order to insure the growth of eCommerce
o Analyze the digital performance
o AB test within a strategy of Conversion Rate optimization
o Adapt the navigation (UX)
o Identify behaviors to make decisions and personalize journeys
Objective
o Analyze the key areas to increase performance based on priorities (cart, checkout, log in...)
o Analyze the conversion and main pain-points to improve website performance
o Organize data to identify and influence the most valuable audiences through sales funnel
• Analytics & Navigation improvement
o Analyze the performance of content and key elements of web (Home Page, Category pages, Themes)
o Analyze the performance of customer journey (ex: filters, checkout)
o Identify behaviors (ex: gifters, recurring visitors)
o Run AB tests
Creation of dashboards through visualization tools such as Datastudio for the team (Content, VM..) or other departments
o Weekly and monthly reports to take actions to improve Omni results
• Usage of analytics tools to extract insights and implement them in the different areas: Google Analytics, Contentsquare, Power BI
o Analyze KPIs and navigation behavior, identify insights and optimize accordingly to achieve ROI and growth targets
o Identify the most valuable audiences, segment them and prioritize them in the campaigns
• Support on the data accuracy: working closely with agency to ensure data is well tracked on Google Analytics, as well as with BI internally to enrich the PowerBI dashboards that aid different teams.
• Liaise with different stakeholders (Content, Merch, Operations, etc.) to compile specific reports and insights utilizing data from analytics tools and give insights to improve conversion on web
• 2/3 years of experience in working with Google analytics in e-commerce|English C1-C2
Experience:
• Experience in e-commerce with website analytics
• 2/3 years of experience
• Experience in working with Google analytics in e-commerce - additional analytical tools is a plus
• Experience working in a highly innovative & fast paced environment
Skills / Nice to have:
• Analytical skills and data driven decisions: excellence analyzing traffic performance and pulling insights and actions
• Excellence in working with data, analytics and reporting - experience across bidding technology
• Good people and communication skills, dynamic, flexible and proactive.
• Passionate about Digital and Fashion: new trends
• Academic background: BA, digital education
* High level of English and Spanish. Working in an international environment
Spanish luxury fashion house specialising in leather goods, clothing, perfumes and other fashion accessories.
Six-month temporary contract with the possibility of an indefinite contract later
International environment
Opportunity to belong to a leading multinational company in continuous growth.