DirecciónDigital Analytics Specialist en Madrid.Perfil buscado (Hombre / Mujer)Analytics is a key area that needs support in order to insure the growth of eCommerceo Analyze the digital performanceo AB test within a strategy of Conversion Rate optimizationo Adapt the navigation (UX)o Identify behaviors to make decisions and personalize journeysObjectiveo Analyze the key areas to increase performance based on priorities (cart checkout log in.
- o Analyze the conversion and main pain-points to improve website performanceo Organize data to identify and influence the most valuable audiences through sales funnel Analytics Navigation improvemento Analyze the performance of content and key elements of web (Home Page Category pages Themes)o Analyze the performance of customer journey (ex filters checkout)o Identify behaviors (ex gifters recurring visitors)o Run AB testsCreation of dashboards through visualization tools such as Datastudio for the team (Content VM.
- or other departmentso Weekly and monthly reports to take actions to improve Omni results Usage of analytics tools to extract insights and implement them in the different areas Google Analytics Contentsquare Power BIo Analyze KPIs and navigation behavior identify insights and optimize accordingly to achieve ROI and growth targetso Identify the most valuable audiences segment them and prioritize them in the campaigns Support on the data accuracy working closely with agency to ensure data is well tracked on Google Analytics as well as with BI internally to enrich the PowerBI dashboards that aid different teams.
Liaise with different stakeholders (Content Merch Operations etc.) to compile specific reports and insights utilizing data from analytics tools and give insights to improve conversion on web 2 / 3 years of experience in working with Google analytics in e-commerce English C1-C2Experience Experience in e-commerce with website analytics 2 / 3 years of experience Experience in working with Google analytics in e-commerce - additional analytical tools is a plus Experience working in a highly innovative fast paced environmentSkills / Nice to have Analytical skills and data driven decisions excellence analyzing traffic performance and pulling insights and actions Excellence in working with data analytics and reporting - experience across bidding technology Good people and communication skills dynamic flexible and proactive.
Passionate about Digital and Fashion new trends Academic background BA digital education High level of English and Spanish.
Working in an international environmentSpanish luxury fashion house specialising in leather goods clothing perfumes and other fashion accessories.
Six-month temporary contract with the possibility of an indefinite contract laterInternational environmentOpportunity to belong to a leading multinational company in continuous growth. Google analytics, UX,
