Digital Analytics Specialist - Luxury Fashion (Contractor)

eCommerce is growing at a 2 digits path and has very strong targets for the coming years. Analytics, CRO and personalization will be a key achievement of eCommerce future revenue.
The Web analyst Intern will support on analyzing website performance, user behaviour and personalization towards conversion rate and ROI.
Descripción de la oferta
Analytics is a key area that needs support in order to insure the growth of eCommerce
o Analyze the digital performance
o AB test within a strategy of Conversion Rate optimization
o Adapt the navigation (UX)
o Identify behaviors to make decisions and personalize journeys
Objective
o Analyze the key areas to increase performance based on priorities (cart, checkout, log in...)
o Analyze the conversion and main pain-points to improve website performance
o Organize data to identify and influence the most valuable audiences through sales funnel
* Analytics & Navigation improvement
o Analyze the performance of content and key elements of web (Home Page, Category pages, Themes)
o Analyze the performance of customer journey (ex: filters, checkout)
o Identify behaviors (ex: gifters, recurring visitors)
o Run AB tests
Creation of dashboards through visualization tools such as Datastudio for the team (Content, VM..) or other departments
o Weekly and monthly reports to take actions to improve Omni results
* Usage of analytics tools to extract insights and implement them in the different areas: Google Analytics, Contentsquare, Power BI
o Analyze KPIs and navigation behavior, identify insights and optimize accordingly to achieve ROI and growth targets
o Identify the most valuable audiences, segment them and prioritize them in the campaigns
* Support on the data accuracy: working closely with agency to ensure data is well tracked on Google Analytics, as well as with BI internally to enrich the PowerBI dashboards that aid different teams.
* Liaise with different stakeholders (Content, Merch, Operations, etc.) to compile specific reports and insights utilizing data from analytics tools and give insights to improve conversion on web
Perfil del candidato
Experience:
* Experience in e-commerce with website analytics
* ~2/3 years of experience
* Experience in working with Google analytics in e-commerce - additional analytical tools is a plus
* Experience working in a highly innovative & fast paced environment
Skills / Nice to have:
* Analytical skills and data driven decisions: excellence analyzing traffic performance and pulling insights and actions
* Excellence in working with data, analytics and reporting - experience across bidding technology
* Good people and communication skills, dynamic, flexible and proactive.
* Passionate about Digital and Fashion: new trends
* Academic background: BA, digital education
* High level of English and Spanish. Working in an international environment
Oferta de empleo
Six-month temporary contract with the possibility of an indefinite contract later
International environment
Opportunity to belong to a leading multinational company in continuous growth.Experience in e-commerce with website analytics
~2/3 years of experience
Experience in working with Google analytics in e-commerce - additional analytical tools is a plus