DirecciónJob Description
As a business, Avanade is positioning itself as the global leader in AI on Microsoft and has ambitious growth targets. In FY24 you will play a critical role in achieving our $1.
5bn origination pipeline target and $750m of closed won business.
As Global Client Campaigns Lead, you will be exceptionally client centric in your approach, leveraging client insight and market intelligence to drive campaign strategy, creative content, positioning and messaging.
As a seasoned people manager, you oversee the Global Client Campaigns team, managing and mentoring direct reports, providing them with the tools and guidance needed to be successful in their roles and overall professional journey at Avanade.
Working closely with, and collaborating with many stakeholders across 20+ countries, you will strategically lead and execute multiple brand and demand generation campaigns, driving campaign excellence across your team.
You will partner closely with your peers that lead campaigns for our talent audience and Alliances, sharing best practice and enabling our wider team to achieve greater ROI.
Come join us :
As the Global Client Campaigns Lead, you are an exceptionally strong leader, with deep, proven demand generation and campaign experience on a global level.
Highly motivated and targeted in approach, you will lead and drive high performance and execution excellence across all activations, enabling our field marketing teams to be successful and sales teams to achieve revenue ambitions.
In this critical leadership role, you will report directly into our Senior Director of Global Campaigns and play a pivotal part in our Global Campaigns team and wider Client Experience Marketing function.
Across our key client segments, you will design and execute multi-channel campaigns with interconnected journeys across multiple physical and digital touchpoints.
Your CX design needs to create intuitive, engaging journeys for our clients across full funnel activation and conversion.
This is a truly exciting role that collaborates not only with all of our field marketing teams, but also global marketing leaders and business stakeholders, helping us to truly differentiate and win in our market.
Your partnership with our Senior Director of Client Experience and Advocacy will be vital as we connect global 1 : many, 1 : few programs with high touch Account Based Marketing initiatives across our segmentation model.
You will be a trusted advisor and partner for field marketing teams and the business, driving global best practice. You will also be adept at utilizing insights and intelligence to support campaign strategy, ongoing optimization and define clear measures of commercial success across key client personas, audiences and regions.
Together we do what matters.
What you’ll do :
Accountable for our end-to-end global campaign strategy, framework and execution for Avanade Clients and prospects, from always-on through to demand and nurture programs, to help generate $1.
5bn of originated pipeline.
Lead a high performing integrated client campaign center of excellence for Avanade, driving best practice in world-class campaign execution, designing integrated audience journeys and experiences that exceed industry performance benchmarks.
Shape campaign propositions, in lockstep alignment with the Solutions & Industry team. Partner closely with our Senior Director of Client Experience Marketing and Client Advocacy to design integrated digital journeys and buyer conversion from 1 : many, 1 : few activations into targeted high touch ABM programs.
- Establish strong operating processes across teams and within your team to maintain strong service levels for the field and business stakeholders, including a lockstep alignment with the Global Paid Marketing Activation Lead who owns the creation of all promotional assets, and collaboration with other content owners across an agreed Bill of Materials for all campaign activation.
- Manage internal and external stakeholder relationships, from creative, translation and content agencies to our in-house digital enablement team and global flagship events team.
- Accountable for the Global Client marketing budget, defining measurement frameworks, campaign KPI’s and measuring success in flight, to optimize performance across the team
- Understand the client market trends, gain market insight to help shape the content strategy. Responsible for defining key target accounts, critical personas and target lists, agreeing them with regions.
S kills and experiences :
- B2B technology or services-orientated company background.
- Experience in matrixed organization with complex / lengthy buying cycles.
- Experience in managing global marketing campaign and / or events management.
- Management experience and large campaign / program management.
- Expert knowledge and experience of managing multiple paid media channels across Paid Search, Programmatic display, content syndication and paid media with strong retargeting strategies.
- Proven experience in managing nurture email campaigns and highly targeted digital email programs across different personas.
- Excellent campaign planning and project management skills, confident at managing complex programs in a matrix environment .
About you
- Characteristics that can spell success for this role :
- Enjoy personally coaching and mentoring your direct team, as well and supporting the development of other key marketeers in the field.
- Play a key leadership role in the extended marketing leadership team, informing our strategy, KPI’s and cross team transformation initiatives.
- Be open and collaborative, responding well to open feedback and taking insight from different perspectives
- Excellent communication skills and ability to influence and manage senior stakeholders
- Creative problem-solver and big-picture’ thinker.
- Seasoned professional who knows how to use campaign tactics and tools to create demand, and nurture clients throughout the buying cycle.
- Strong analytical skills and understanding of business impact metrics and how to impact marketing metrics across the funnel.
Enjoy your career
Some of the best things about working at Avanade
- Opportunity to work for Microsoft’s Global Alliance Partner of the Year (14 years in a row), with exceptional development and training (minimum 80 hours per year for training and paid certifications)
- Real-time access to technical and skilled resources globally
- Dedicated career advisor to encourage your growth
- Engaged and helpful coworkers genuinely interested in you
Find out more about some of our benefits here.
A great place to work
As you bring your skills and abilities to Avanade, you’ll get distinctive experiences, limitless learning, and ambitious growth in return.
As we continue to build our diverse and inclusive culture, we become even more innovative and creative, helping us better serve our clients and communities.
You’ll join a community of smart, supportive collaborators to lift, mentor, and guide you, and to lean on your expertise.
You get a company purpose-built for business-critical, leading-edge technology solutions, committed to improving the way humans work, interact, and live.
It’s all here, so take a closer look!
We work hard to provide an inclusive, diverse culture with a deep sense of belonging for all our employees. Visit our I nclusion & Diversity Avanade page.
Create a future for our people that focuses on
- Expanding your thinking
- Experimenting courageously
- Learning and pivoting
Inspire greatness in our people by
- Empowering every voice
- Encouraging boldness
- Celebrating progress
Accelerate the impact of our people by
- Amazing the client
- Prioritizing what matters
- Acting as one
