Global Director Of Media Experience (Mx) Analytics

Description

Key Areas of Responsibility

1) Mx Analytics

• Spearhead the roll out of Mx Analytics, as part of the broader Mx refresh roll out
• Evangelise and train in the best practice use of the Mx Analytics process and toolkit, providing thought leadership, inspiration, and practical how to content for local market and key international teams
• Build relationships with local market Mx Analytics leads and foster strong collaboration between Global and Local markets
• Support Global New Businessfrom an Mx Analytics perspective, to build data and measurement frameworks and approaches to diagnose clients’ business problems and justify our recommendations.
• Develop comfort with presenting Mx Analytics and the associated Converged toolkit in new business pitches
• Develop and champion key supporting concepts of Meaningful Media with regards to evolving measurement beyond media metrics such as reach, cost and basic quality parameters.

Our focus is to deliver on attention, effectiveness, and incremental outcomes from media

• Participate as a leader in the Global Data & Measurement community including helping to lead calls, bring in new presentations and facilitate cross-market knowledge sharing
• Help drive the global thought leadership agendafor Havas Media with regards to Mx Analytics : data, technology, and measurement working in conjunction with CSA leads

2) Freemium Analytics products

• Act as the business owner for the development of our freemium analytics products in 2024 and beyond
• Be the liaison between the local markets, global client leads and the product teams to ensure the products meet the needs of clients
• Work closely with the product team to develop ideas and providefeedback
• Identifyadditional products or areas for development beyond 2024

LI-AC1

Skills :

Data Solutions, Digital Analytics, Technology Marketing

Contract Type : Permanent

Permanent

Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination.

We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.

Due to high volume of applications, only eligible or matching candidates will be contacted by us.