DirecciónMission
We have a great opportunity to join our Global Marketing dynamic team, based in our HQ in Barcelona. Reporting into our Chief Marketing Officer, this role is responsible for brand strategy formulation for one of our Global Strategic Products and the creation and delivery of the global brand plans and the development of direct reports.
In addition, this leadership role will contribute to the overall company direction and lead or participate in key global projects.
Tasks and Responsibilities
- Lead the biologics psoriasis portfolio strategy in partnership with different global functions and geographies, managing a strategic asset in the business unit of Immuno-Dermatology.
- Lead the global brand team
- Efficient understanding of the market and the ecosystem in Dermatology and integration of the patient and HCP insights in the brand strategy
- Create a robust strategic platform for the brand as part of the Global Team, partner with the different functions and geographies to orchestrate successful multidisciplinary execution at global and local level.
- Leverage data, analysis, and insights to make strategic decisions.
- Contribute to the assessment of the evolved portfolio working with the Global Market Insights & Innovation & New Product Planning department
- Develop campaigns and brand plans capable of meeting the developments and changes that the current era in the pharmaceutical industry puts forward.
- Secure sophisticated, targeted and efficient scientific communication using optimally all communication channels to create value for our customers and for the patients.
- Develop all strategic and tactical planning for the brand, including (but not limited to) market opportunity assessment, customer insights generation, customer mapping and segmentation, and input into Global strategy.
- Support financial planning and monitoring for the brand including sales forecasts and budget monitoring.
- Liaise with our global and local Business Development teams participating in projects for inorganic growth opportunities
- Develop a network of external relationships relevant to the franchise.
- Be an active participant in the CMO Leadership Team
Education
University degree, preferable within business (MBA) or life sciences.
Experience
Demonstrated expertise in Medical Dermatology Marketing; launch experience preferred
- 10+ years of experience in marketing / commercial positions in international environments
- Experience leading diseases area(s) in Europe (ideally, at a global level).
- Experience developing a global disease area strategy.
- Experience in successfully managing a diverse and talented team.
- Experience generating and managing relationships with KOLs and patient advocacy groups.
- Demonstrated success in independently developing, executing, and measuring international marketing programs
- Experience in budget preparation and management.
- Experience working with internal / external vendors.
Skills
Consolidated knowledge in the European Pharma market. Exceptional communication skills
- Strong analytical and strategic skills, able to connect business needs with Marketing strategy in a seamless way.
- Experience leading cross-functional multi-country teams
- An optimistic team player with the ability to work within a matrix team.
- Capacity to network effectively and build strong relationships across different countries, cultures and functions.
- Well-developed influencing and negotiating skills.
- Skilled at making decisions that encourage a positive and results-oriented team.
- Capable of making decisions in complex environments.
- English at an excellent level is essential (proficiency)
Values
- Care; we listen & empathize, we value diverse perspectives & backgrounds and we help each other succeed.
- Courage; we challenge the status quo, we take full ownership and we learn from our success & failures
- Innovation; we put the patient and customer at the center, we create novel solutions and we empower entrepreneurial mindsets.
- Simplicity; we act decisively and avoid over-analysis, we understand why before we act and we are agile & keep things simple.
Hace 3 horas
