DirecciónJob Description
The Marketing Operations - Content Specialist (Iberia) is a position integrated in the Marketing Operational team, part of the Marketing Operations and Business Excellence Unit, that provides support and service to the Iberia organization and across all the business unit and areas.
As an Iberian position, it's mandatory to this person to speak native Portuguese and be fluent in English and in Spanish.
We are seeking a highly motivated to join our team. As the , you will be responsible for the following :
Content lifecycle management : Oversee the entire content lifecycle, from ideation to creation, editing, approval, publishing, and distribution.
Collaborate with cross-functional teams to gather content ideas, develop compelling content, and ensure timely delivery.
Cohesive storytelling : Develop creative and effective channel strategies to ensure cohesive storytelling across various platforms and channels.
Enhance brand voice and messaging consistency to engage target audiences effectively.
Content performance tracking and analysis : Track and analyse content performance using various metrics, such as website traffic, social media engagement, and conversion rates.
Use insights to optimize content strategies and improve audience engagement.
Translation of strategic marketing plans : Translate local strategic marketing plans into content marketing collaterals that align with the global and regional strategies.
Develop and execute content campaigns that resonate with local target audiences while maintaining brand integrity.
Collaborative content development : Work closely with internal stakeholders, including marketing, creative, and technical teams, to develop high-quality content assets.
Ensure that content meets brand guidelines, is optimized for search engines, and aligns with business objectives.
Requirements :
- Bachelor’s degree in marketing, Communications, or a related field.
- Proven experience in content marketing roles, preferably in a global or regional marketing environment.
- Mandatory : Native Portuguese. Fluent in English and Spanish.
- Strong project management skills with the ability to manage multiple content projects simultaneously.
- Excellent written and verbal communication skills, with a keen eye for detail and accuracy.
- Proficiency in content management systems, SEO best practices, and social media platforms.
- Analytical mindset with the ability to interpret data and draw actionable insights.
- Familiarity with marketing automation tools and technologies.
- Creative thinking and ability to develop innovative content ideas.
- Ability to work independently and collaboratively within a team.
