DirecciónLife Unlimited. At Smith+Nephew we design and manufacture technology that takes the limits off living.
Reporting directly to the Vice President, International Marketing Ortho , the Sr Marketing Manager for Knee, will have the scope of European countries and will work to drive knee Ortho market products in the International Market region .
The incumbent will drive market development through product launches, marketing campaigns, development programs and key customer focus.
This role encompasses leading an executing on market analysis , strategic planning and a high level of execution to achieve commercial success.
What will you be doing?
They should have a comprehensive understanding of the Recon Knee portfolio, market, customer, and business needs. The role must support markets, and coordinate product, customer, and program development.
In addition, they coordinate and communicate with country knee marketing and recon business leads, providing, extracting, and analysing market insights and data, and ensuring continuous communication and collaboration with these markets and Global marketing teams.
The Sr Marketing Manager will also have upstream responsibilities including scoping new product development projects for APAC, local partnerships, business development opportunities, etc.
The Sr Marketing Manager is responsible for guiding and overseeing the localisation of global knee marketing strategies and tactical execution as well as the formulation of regional marketing strategies.
These activities include, pricing, segmentation and targeting, product portfolio assessment and management, as well as training elements.
The Regional Marketing Team has a strong focus on commercial excellence and local execution, the Sr Marketing Manager supports and works collaboratively with the countries’ sales and marketing teams, global marketing teams and various internal and external stakeholders and functional teams e.
g., Supply Chain, Regulatory, Professional Education, and Healthcare Professionals. Additionally, it is expected that the Sr Marketing Manager for Knee, APAC will be involved in guiding and supporting the development of Global Knee strategies and projects, ensuring the APAC region has a strong voice within Global plans.
Strategic planning : Market analysis and supporting cluster and global marketing in the development of a strategic plan.
Helps to set measurable goals within the approved strategic plan. Works closely with global and cluster marketing to communicate and promote strategies.
Marketing : Develops marketing strategic plans that support regional and global strategic plans. Develops marketing strategies in coordination with organized business plans.
Monitors and adjusts marketing strategies based on results and changing priorities.
Launch Planning : Analyses business plan financials to guide local marketing decision making on portfolio choices. Supports the markets with creating comprehensive launch plans with measurable post launch KPI’s.
Monitors, tracks, and responds to launch performance metrics according to agree upon KPI’s
Supplementary Tasks : (special activities)
Commercial Excellence (Support) : Collaborate with RA, QA, supply chain, IT, NPD, and a dedicated APAC Comm Ex Leader for understanding and resolving functional issues related to product portfolio
Key Areas of Accountability
Adoption of global marketing strategies into regional context and development of clear execution guidance and focus for the portfolio, selection of market segments & target groups, product portfolio assessment, development, and management.
Planning and managing budget for portfolio
Lead and execute on following key activities :
- Works with Clinical and Medical Education teams to ensure alignment of medical education course topics with franchise strategy
- Develop and maintain product line technical expertise within regional commercial teams, health care professionals, in accordance with compliance policies.
- Attend medical / scientific meetings, presentations, and seminars while gathering competitive information.
- Train and assist local sales and marketing teams and deliver technical workshops in front of critical stakeholders (surgeons, procurement groups)
- Work with Countries, Supply Chain and Customer Service to ensure forecasting is in line with proposed marketing plans and planned demand
Regional products launch management, planning, and execution :
- Manage the product lifecycle from product launches to obsolescence across the region.
- Takes ownership of new product launch implementation by leading training, toolkit deployment, business case development and monitoring KPI’s
- Analyse demand forecast annual, quarterly, and monthly for each product line.
Conduct market research activities to analyse and identify market needs and issues; ensure up to date market intelligence :
Map unmet needs in portfolio, market / customer segments, sales channels, business models. Define solutions to address those needs and provide clear guidance.
Others :
- To always act in a responsible manner to avoid risk to self or to the company and comply with the workplace safety and health and security policy.
- Any other duties involved within the role and / or the tasks as assigned from time to time.
What will you need to be successful?
Education : Bachelor's degree, MBA would be an advantage
Experience as product marketing management experience or commercial experience
Considerable knowledge of the medical device or pharmaceutical industry is desirable.
Proven track record in downstream marketing
Proficient in English
Competences :
Ability to thrive and perform in a fast-paced, dynamic environment which presents many challenges as well as opportunities
Proactive, engaged, and accountable for the role and commitments
Strong communication skills with the ability to listen, understand and respond effectively
Experience in providing marketing guidance - taking consumers / clients insight, and using it to drive thinking and good decisions, is required
Ability to present technical / medical concepts and business solutions clearly to varying client stakeholders
Excellent client-facing skills and presentation skills
Willing to travel (50-60%)
Location : Europe
You. Unlimited.
We believe in creating the greatest good for society. Our strongest investments are in our people and the patients we serve.
- Inclusion, Diversity and Equity : Committed to Welcoming, Celebrating and Thriving on Diversity, Learn more about our Employee Inclusion Groups on our website ()
- Your Future : Generous annual bonus, Save As You Earn share options.
- Work / Life Balance : Flexible Vacation and Time Off, Paid Holidays and Paid Volunteering Hours, so we can give back to our communities!
- Flexibility : Hybrid Working Model (For most professional roles).
- Training : Hands-On, Team-Customised, Mentorship.
Applications :
If you share our passion for pioneering innovation and can demonstrate how you meet the criteria outlined, we would love to hear from you.
We continue to actively build an environment where every individual can fulfil their potential and be proud ambassadors for Smith & Nephew, our customers and their patients.
