DirecciónAmazon aims to be earth’s most customer-centric company. In order to do that, we aim to provide our customers the widest selection of products.
The Marketplace or Sell on Amazon business contributes to a significant portion of the total Amazon sales and is fast growing.
Selling Partners or businesses are our customers and we help them sell their products to hundreds of millions of customers world-wide.
We are looking for a talented and experienced Sr. Marketing Manager to help scale the reach and adoption of our Strategic Account Services plans (also called Paid Services) for Selling Partners.
With increasing complexity of today’s ecommerce and rise of opportunities, the Strategic Account Services team aims to leverage the full potential of each Selling Partner on Amazon by pairing them with a Marketplace Consultant;
a trusted advisor inside Amazon. The program provides leading-edge strategic consultancy and holistic service offering with advice on all facets of the Amazon Store including topics such as international expansion, Portfolio Optimization, Fulfillment Strategy, Product Presentation, Promotions, Advertising Strategy and Brand Building.
As the marketing leader for this program, you will create and define the strategy for communication, websites, social and demand channels to enable Selling Partners to discover the plans offered by Strategic Account Services, learn about their benefits and then have a seamless and frictionless path forward to sign-up for these services.
Key job responsibilities
In this role, you will be the custodian of the Strategic Account Services brand in Europe and will develop marketing strategies to drive adoption of the plans and the program by Selling Partners.
You will grow traffic across free and paid channels, optimize existing campaigns / websites to drive quality conversions and improve the customer journey.
You will work with the program team to identify opportunities to remove barriers for our Selling Partners to maximize their growth opportunity;
you will simplify processes and automate in order to scale the reach of this program; and you will work with multiple stakeholders to invent, and test improvements to assets and collaterals used by Marketplace Consultants.
You will have strong communication skills to lead executive interactions and to influence a broad set of technical and non-technical stakeholders.
The successful candidate will be a self-starter comfortable with rolling up the sleeves to deal with ambiguity, show strong attention to detail, display high-calibre analytical ability and will be at ease in a fast-paced environment.
You must also enjoy being a creative contributor and thrive working in a start-up like environment. The position is based in Luxembourg, working closely with teams covering the whole Europe region.
About the team
The EU Selling Partner Marketing team is a central team that drives new to Amazon Selling Partner acquisition, strategic program adoption and communication partnering with dozens of teams in Europe to help them maximize the reach and scale of their programs / products.
We engage with Selling Partners to provide them with the most useful information, making it simple to sign-up, setup their accounts, start selling and grow their business (see sell.
amazon.co.uk). The Strategic Account Services team is a program team operating across Europe that pairs Selling Partners with Marketplace Consultants who provide tailored advise to enable and maximize their business growth.
We are open to hiring candidates to work out of one of the following locations :
Barcelona, B, ESP Madrid, M, ESP
BASIC QUALIFICATIONS
- Experience in professional non-internship marketing
- Experience in developing and managing acquisition marketing or channel programs
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience developing and executing campaigns across a multitude of timezones and languages
- Ability to collaborate successfully with internal teams, multiple senior stakeholders and deliver results.
- Process-oriented mindset with experience working with and managing subject matter experts and shared resources.
- Comfortable with 'hands-on' management of tasks, and proven ability to manage multiple, contending priorities simultaneously.
- Experience with creative design and brand management
- Experience with Search Marketing, Social Marketing and Digital Advertising.
- Experience with Analytics tools like Google Analytics, Adobe Analytics etc.
- Experience with Content Management Systems (CMS) & CRM systems (eg : email marketing).
- Strong communication skills and high standard of verbal and written proficiency (English).
PREFERRED QUALIFICATIONS
- Experience driving direction and alignment with large cross-functional teams and agency partners
- Experience designing and executing joint marketing plans with strategic alliance partners with global footprint
