Assistant Performance & Insight, Marketing Manager (Madrid)

Assistant Performance & Insight, Marketing Manager (Madrid)

Are you ready to work with an international organization committed to making financial services accessible to people everywhere? Are you interested in joining a globally diverse organization where our unique contributions are recognized and celebrated, allowing each of us to thrive? Then it’s time to join Western Union as Assistant Performance & Insight, Marketing Manager.

Western Union powers your pursuit.

Assistant Performance & Insight, Marketing Manager. will be responsible for oversees the performance management for the EUCIS digital team, looking for improvement areas/problem solving with customer data, marketing KPIS and financial KPIS. The person has to work directly with the execution part of the business to provide support as needed in terms of data, insights, problem solving, etc. The candidate will work with the global team to standarize the performance management for the region, will be also in charge of the planning process, overseeing the customer section and working with cross functional teams to understand the business needs.

Participates in the interaction with business teams to understand, detail out and scope out various customer strategy related initiatives / business challenges. Being proficient in SAS / SQL, uses these tools effectively to derive meaningful and actionable data-drive insights to support decision making by the business. Designs and implements methods to gauge program effectiveness. Designs and implements data decision support systems to measure projects effectiveness and business prospects.  Develop, maintain and enhance statistical models to help drive profitable decisions across the company. Manage tactical segmentation schemes to improve customer acquisition, retention and loyalty. Perform a variety of ad hoc analytics projects to support business initiatives.

Candidate will work as a bridge between crossfunctional teams and regional partners. Will have conversations with leadership team and will be involved in special projects that contributes to the revenue of the digital business.

Roles Responsibilities

• Work as a cross functional support focused on improving our digital performance management for NA, setting clear strategic goals aligned with the company’s growth strategy.
• Identifying opportunities to resolve customer pain points, solve complex business poblems and align expectations with the regional partners to manage the performance of the digital business.
• Build customer segments based on defined criteria, setting up, testing, and completing quality assurance for marketing campaigns.

• Work directly with the regional partners to create the business plan for next year
• Work with the region and central team to provide monthly forecast to understand business decisions being made and the implications.

 Role Requirements 

• You’ll be a good communicator who is able to build relationships and influence positive actions. 
• You are naturally detail-oriented, highly analytical, with and data- and results-driven approach.
• You are comfortable and thrive working under pressure in a competitive and fast-changing environment, whilst multi-tasking.
• Proven abilities in marketing and business analysis tools such as Play Console, App Store Connect, Adobe Analytics, Search Console, Amplitude, SensorTower, Kochava,  Power BI & Ms Excel
• Proficient in yearly planning process
• You are comfortable and thrive working under pressure in a competitive and fast-changing environment, whilst multi-tasking priorities.
• You are “more than comfortable” and excel at analysing data to recommend, plan, coordinate, and implement robust marketing initiatives to achieve growth whilst managing insight and performance.

We make financial services accessible to humans everywhere. Join us for what’s next.

Western Union is positioned to become the world’s most accessible financial services company —transforming lives and communities. We’re a diverse and passionate customer-centric team of over 8,000 employees serving 200 countries and territories, reaching customers and receivers around the globe. More than moving money, we design easy-to-use products and services for our digital and physical financial ecosystem that help our customers move forward.

Just as we help our global customers prosper, we support our employees in achieving their professional aspirations. You’ll have plenty of opportunities to learn new skills and build a career, as well as receive a great compensation package. If you’re ready to help drive the future of financial services, it’s time for Western Union. Learn more about our purpose and people at https://careers.westernunion.com/.

Benefits

You will also have access to short-term incentives, multiple health insurance options, accident and life insurance, and access to best-in-class development platforms, to name a few (https://careers.westernunion.com/global-benefits/). Please see the location-specific benefits below and note that your Recruiter may share additional role-specific benefits during your interview process or in an offer of employment.

Your specific benefits include:

• 25 working days holiday. 
• Pension
• Life & Medical Cover

We are passionate about diversity. Our commitment is to provide an inclusive culture that celebrates the unique backgrounds and perspectives of our global teams while reflecting the communities we serve. We do not discriminate based on race, color, national origin, religion, political affiliation, sex (including pregnancy), sexual orientation, gender identity, age, disability, marital status, or veteran status. The company will provide accommodation to applicants, including those with disabilities, during the recruitment process, following applicable laws.

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Estimated Job Posting End Date:

03-05-2024

This application window is a good-faith estimate of the time that this posting will remain open. This posting will be promptly updated if the deadline is extended or the role is filled.