DirecciónMarketing Nordic Cluster - Business and Data Consultant
About the job
Verisure (operating under the brand Securitas Direct in Spain and Portugal) is seeking a talented, innovative, hands-on Nordic Marketing Business & Data Analyst to join our Nordic cluster team, supporting Sweden, Norway, Denmark, and Finland in their marketing operation.
This is a unique opportunity to be part of a transformational growth story, to be instrumental in the development of our Nordic Cluster Marketing Function, and be part of a growing, ambitious high-performing company that is the market leader in Europe.
If you consider yourself a result-oriented professional with a passion for data analysis & insights, performance optimization, KPI s, building effective and operational dashboards and driving results through data analysis, this is the perfect opportunity to have a high impact in Verisure business growth plan.
This is your chance to leave your footprint and contribute to Verisure’s growth while developing yourself in a best-in-class organization.
The company’s success depends on its people, and it invests in them every day. Working with Verisure is being part of an industry leading world-class company that has a strong entrepreneurial spirit.
Responsibilities
The key priorities will be to master the knowledge of the Marketing data model in the Nordics, collaborating with the Nordics business support area on all the initiatives related to Telesales and Marketing Contact Center, while leading the development of specific dashboards and analysis to drive performance optimization in the Nordics operations.
The main responsibilities will entail :
Become the business owner at Nordic level of the Marketing acquisition data model and Customer Data Platform, understanding how to build all KPIs related to the Contact Center and Telesales operations.
Work closely with both local markets and other Nordic cluster teams in understanding the data model and building their own analysis.
Become an active part of the new Contact Center IT system implementation, understanding the configurations in each country, and being able to propose system optimizations based on data analysis.
Analyze Contact Center and Telesales main KPI s across markets to identify areas of improvement and define the action plan to optimize performance.
Analyze and document MCC and Telesales best practices across the Nordics, audit how different Nordic markets align to those and to Group best practices, identify areas of improvement and define action plan to ensure further optimization.
Work closely with both local, cluster and group stakeholders to get the alignment on the action plan defined and support its implementation.
Own data tracking, building the right tools to ensure data follow-up by the different stakeholders to support operational and strategic decisions.
This role will require determination to deeply understand :
Verisure business Model, from lead generation to sale and installation.
Marketing contact center and Telesales processes and systems : technology, culture, incentives, and way of working which may differ among countries.
Skills :
Education : ADE, Economics, Engineering, Marketing.
Minimum experience : 3 years.
Working experience in Consultancy oriented into Sales projects will be valued positively.
Fluent in English. Other languages will be positively valued.
Strong Excel, SQL, Power BI, and other data visualization tools.
Strong analytical skills and attention to detail.
Result-oriented.
Hands on and problem solving attitude.
Excellent interpersonal, leadership, and (people) management skills.
Ability to influence others and drive results through data analysis.
Experience in multi-national and multi-cultural environment.
Location
Verisure offices in Madrid, but with availability to travel to the Nordic markets.
Reports and organization structure
Direct reporting line into the Head of Group Contact Center and Telesales and Nordic Marketing Acquisition.
The Company
Verisure is the leading European provider of professionally monitored security systems with 24 / 7 response services. We protect more than 5 million families and small businesses across 17 countries in Europe and Latin America.
Our mission is to provide our customers’ peace of mind by protecting what matters most to them.
With over 35 years of insight, experience, and innovation, Verisure is known for category-creating marketing, sales excellence, innovative products and services, and customer-centricity.
Thanks to a strong focus on high quality, our customers are amongst the most satisfied and loyal in our industry. We have some of the strongest double-digit growth and retention rates globally in consumer-facing services which demonstrates our exceptional service levels and strong value proposition to our customers.
Our winning DNA
Everything we do is driven by our DNA. Our DNA has enabled us to grow at a double-digit pace for many years and is setting us up to continue our winning stride.
The Verisure DNA has five tenants :
Passionate in Everything We Do : Our people have a sense of energy that is unmistakable, one that drives us to delight our customers and focus on creating impact quickly.
Committed to Making a Difference : When we say we will do something; we deliver with excellence. We are accountable, focused and operate with discipline.
Always Innovating : We believe that Innovation can be big or small; it’s a continuous state of mind that inspires us to think differently and always make things better.
We are risk takers and we learn continuously.
Winning as a Team : Our people know that by leveraging one another’s strengths, investing in and developing our team’s capability and by collaborating well, we will win.
With Trust & Responsibility : Operating with integrity is core to our success. We are humble, honest and value deep mastery and expertise.
We do the right thing, always.
