Head Of Marketing Data (M/F/D)

FREENOW empowers smarter mobility decisions helping people to move freely and cities to thrive.

Be ready to work in a multinational, diverse, highly motivated and collaborative team of passionate developers who strive for excellence and like to have fun. Are you ready for your next ride?

YOUR DAILY ADVENTURES WILL INCLUDE:

The Marketing Data Head at FREENOW is responsible for coordinating and leading the Marketing Data teams (a cross-functional team of Data Analytics and Data Science) as well as shaping and executing a vision to exploit the Marketing Data behind the largest multi-mobility & e-hailing business in Europe. In this role, you’ll focus on empowering the team to build and apply cutting-edge technology using the newest achievements in technology that are necessary to lead FREENOW to the future of urban transportation.

• Using a holistic understanding of the business and its processes, lead innovation within the business and define how to create additional value through the utilisation of our data assets and tools
• Take the lead in forming a vision around the optimisation and operationalisation of our MarTech stack and Marketing Automation. Driving the usage of advanced data-driven insights in our Marketing Department
• In close collaboration within the data leadership circle, sets the right priorities for their teams, conceptualises and implements various components of the data infrastructure, processes and models to maximise the impact and value of data usage for all stakeholders in our increasingly complex market environment
• By using strategic thinking and planning, help the team to identify, understand, structure and solve complex problems and improve and productionize real-time data products and improve processes

Our Datastack: Databricks | Presto/Trino | Tableau | Appsflyer | Funnel.io | Braze | Airflow | Metabase & more

TO BE SUCCESSFUL IN THIS  ROLE:

You are a problem solver, detail-oriented and self-motivated who thrives in an innovative, highly motivated environment, combining technical, product, business and leadership perspectives. Further key aspects of your profile are:

• Excellent communication skills and capable of interacting and coordinating with internal and external stakeholders in steering end-to-end processes and projects
• Experience leading and developing top performing data teams
• A history of leading and supporting successful data projects and the ability to define project objectives, resources, timelines and methodologies clearly to all stakeholders
• Strong analytical and problem solving skills
• App marketing analytics experience is required and hands on experience with any major MMP such as Appsflyer, Adjust or Singular.
  
• Hands-on mentality, not afraid to proactively get your hands dirty in order to accelerate the generation of new insights.
• Comfortable in working with data and ability to draw insights from data sets and devise practical and scalable data-driven solutions
• Ability to thrive in a fast paced and collaborative environment
• Prior experience in handling Marketing data projects (e.g. Marketing Mix Modelling, Marketing Attribution, Customer segmentation, Targeting & Personalisation) is a plus

BENEFITS & PERKS IN A NUTSHELL:

• Fully remote* or hybrid working models

• Free Udemy e-learning access

• Sabbatical & special leave policies

• Subsidised gym membership

• Birthday, 24th + 31st December off

• Partner product discounts

• Mobility Benefits card

• Personal development budget

• Employee assistance program

Plus more local benefits depending on your work location!

DIVERSITY, EQUITY & INCLUSION:

FREENOW is an equal opportunity employer and we consider qualified applicants regardless of race, religion, national origin, gender, gender identity, sexual orientation, disability or age.
We want you to grow and evolve, bring your true self to work.