DirecciónLocation : based in Spain, preferably within the areas of Madrid, Barcelona or Bilbao.
Closing date for applications : March 8th, 2024.
About the role
The core objective of this role is to support the Electrophysiology (EP) product franchises in achieving the goals and objectives of their division.
This person should drive the achievement of business growth through market intelligence, focused market / competitive analysis, product positioning, development of marketing plans, product launches in coordination with the s ales organization.
Your responsibilities will include :
- Market Development : Assist in the development and responsible for the execution of local market strategies; Identify clinical / market trends and suggest new product / marketing opportunities;
- Create and manage Physician training programs in collaboration with the training leader; Responsible for the implementation of strategic marketing plans for product areas consistent with the overall franchise goals and Strategic Plan;
Develop creative approaches to market existing / new products; Assist in creating reimbursement strategies.
- Product / Market Management : Responsible for developing, coordinating and executing training for local sales force in collaboration with the training leader;
- Facilitate Physician to Physician training and selling; Development of downstream sales tools to support sales execution;
- Help the local franchises sales force with active field support; Actively participate in local sales meetings; Participate in main customer events;
Develop and implement launch strategies, including launch package.
Product Development : Communication of market needs to International Marketing; Conduct continuous product evaluations and provide feedback to the International Marketing team;
Contribute to prioritization input for new product development.
- Building and Maintaining Relationships : Establish relationships with key thought leaders in the field; Identify key Physician champions for franchise;
- Develop support structure and relationship with sales representatives and sales management through responsiveness to their questions, needs and issues;
Responsible for developing and maintaining regional key opinion registers; Assist in coordinating Physician symposiums.
Planning and Analysis : Maintain product forecast, including inventory analysis; Develop operational product launch strategies, identify product roll-out strategy;
Franchise / product responsibility for developing competitive strategy and product analysis; Assist in providing market potential / analysis in developing market planning documents that encompass strategic planning, marketing plans, etc.
Understand how product profit / loss is impacted by consignment plans, national contracts, etc.; Responsible for tracking financial performance of product, analysis of issues and action plan development to achieve revenue objectives;
Operate within and assist in the development of the franchise budget (including travel, promotion, advertising, etc.).
- Quality : Ensure awareness and compliance with applicable standard operating procedures to meet, comply and champion all quality and regulatory commitments of Boston Scientific;
- As interface to Customer and Sales Organization has direct responsibility to facilitate, share documents and process to identify, notify and ensure any complaint or problem are addressed, thereby demonstrating high commitment to Quality in all interactions and behaviors;
Responsible to facilitate and champion the quality requirements and the message of compliance to internal and external customers for all events and campaigns.
What are we looking for in you?
- A marketing professional with experience in the medical device industry. Flexibly applies a full understanding of area of specialization to resolve a wide variety of situations and opportunities in a high growth, demanding, competitive and technical market.
- Not only marketing experience but also field experience (sales / clinical / technical) will be highly valued.
- Established relationship with EP customers in Iberia as well as deep knowledge EP would also be a plus.
- Spanish native level and high English level.
- Strong interpersonal and relationship-building abilities.
- Excellent communication and presentation skills.
- Proactive problem-solving mindset.
- Ability to work effectively within a team and independently.
- High level of adaptability and flexibility.
What do we offer you :
- Permanent working contract with attractive benefits, such as :
- Private Health and Life Insurance.
- Attractive Pension plan.
- Company car.
- Healthy work-life balance.
- Working in an international environment.
- Inspirational colleagues & culture.
- Career Development.
- Possibility to make an impact.
Location : based in Spain, preferably within the areas of Madrid, Barcelona or Bilbao.
We, Boston Scientific, are an equal employment opportunity employer. We do not and will not make any personnel decisions (like recruiting, hiring, job assignments, and promotions) based on a person’s age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and / or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law.
