DirecciónMain responsibilities:
• Actively engage with multiple stakeholders.
• Liaise with Commercial Excellence to execute market research and customer interviews to inform Brand Planning.
• Continuously analyze market trends and competency information using CLM data and others, to better understand the market and segment customers.
• Support Marketing colleagues in the development of the strategic Brand Plan.
• Review all Brand Team materials to ensure alignment and consistency with branding.
• Lead implementation of Marketing-led initiatives, including:
Creation of interactive content for CLM, leading continual customisation for individual customers.
Managing partner agencies and providers to deliver appropriate campaign content.
Holistic, patient-focussed solutions.
Multi-channel and digital campaigns.
Multi-stakeholder initiatives.
• Support IFT in their tactical execution.
• Regularly monitor use and effectiveness of in field materials and propose improvements to Marketing & IFT colleagues.
• Support assessment of potential non-traditional partnerships; manage collaborations where required.
• Support marketing team in forecasting, KPI monitoring and budget tracking as appropriate.
• Operate within the guidance of all appropriate division and statutory business and regulatory requirements, including Ethics, Compliance and Code of Business conduct procedures and protocols.
• Educated to degree level, or equivalent (higher degrees or marketing qualifications preferred).
• Marketing, Sales or Customer-facing experience and/or experience of working in other functions preferred.
• A minimum of 4 years experience in marketing within the immunology area is required. Gastro experienced is preferred.
• Fluency in English is a must.
AbbVie is committed to operating with integrity, driving innovation, transforming lives, serving our community, and embracing diversity and inclusion. It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.
