DirecciónEmpowering people, creating technology.
Responsibilities : Key Responsibilities
Key Responsibilities
Support in the development and implementation of PAID Digital Consideration and Conversion strategy
Build performance media campaigns in terms of set-up, media management and asset management
Orchestrate the digital customer journey (PAID, OWNED, SOCIAL) from planning to rollout in relevant channels of the digital funnel by identifying signals, that consumers are sending, and an excellent orchestration of their messaging
Track all media and search platforms (Google, Youtube, Meta) and campaign analytics from our brand and competition for agile improvement of assets and of future campaigns ensuring KPIs and ROI are met
Mirror the Social and low funnel activities in our website and -shops
Qualifications :
Professional experience and education
3 years of relevant professional experience in marketing, digital marketing, Performance Marketing ideally in a FMCG business or a media / digital agency
University degree in Business Administration with focus on marketing, digital media management, communication or similar
Proven track record in digital Marketing andPerformance Marketing
Category insights (FMCG, Non-food) as an advantage
Good technical knowledge of all relevant tools for analytics and data management
